Marketing tips for Executive Protection Agents

Perception is everything, protect yourself and build your reputation on solid ground.

*These are part of a panel of personal opinions formulated from my experience in the industry as an EP agent, business owner and recruiter for other corporations. Keep in mind that just because I preach it, doesn’t mean I haven’t made the mistakes. It’s actually the fact I have made some of these and it’s caused me to learn what can work and what doesn’t. You may not agree with me or follow up with the suggestions, but experience is an amazing teacher…”Let he who has ears…”*

1) Know what you know and know your value. (Know what you are willing to sacrifice as well, working more hours, night shifts, holidays, for how much, or how little.)

2) Know what you don’t know and either leave it to someone else or study it (There is nothing worse than someone who is trying to operate in many different fields, and yet, have quite limited knowledge on each field and act as though they’re the authority on it.) Focus on what you are most interested in and master it. Only move on to something else when you have a solid foundation on a topic and you are prepared to expand to something else.

3) “Listen more and talk less” Comment or post on social media only if you have something constructive to say and always stay on point and use professional language.

4) Post or comment only on subjects you know well, subjects you have studied, and subjects you know from real-life experience. There is no need to post daily or non-related posts.

5) It takes specific work and, quite simply, boots on the ground to consider yourself experienced. Having worked EP two or three days a month doesn’t make you qualified enough to disagree or raise your voice with people who have been doing this for 10+ years. Neither are you an expert after one or two years in the industry (You can always see who is who and what they know and don’t know by what they post on social media). Stay humble, lay low and learn your trade well…Your day will come.

6) Maintain a professional image on all business-related social media sites. A suit and tie picture will always be better than a tank top or a duckface selfie.

7) Build a professional LinkedIn Profile, highlight your skills and post all your professional and educational achievements.

8) Stop posting sensitive information, IDs, and license numbers on social media (You are a security professional! If you fail to protect even your own personal information, what does that tell me about how you handle your clients’ information??)

9) Always maintain OPSEC in every post you make. Always think, “How could this be used to harm my client or my team?

10) Protect your data! We have seen more and more security professionals warning their connections that they have been hacked! If your ex-girlfriend can hack your Facebook or LinkedIn profile, then you are probably not very good at keeping your clients or your information safe.

11) Keep high school drama out of social media.

12) Control your emotions, and remain professional at all times…You are your client’s close protection, NOT his/her “Buddyguard”. Friendly at all times, not Friends.

13) Be careful of your connections and the people that you recommend or work with. Have you heard of death by association? Make no mistake, it is a very real factor in our business!

14) Build a professional-looking CV. Keep it simple and to the point. There is no need to hire a CV writer, you know what you have done, trained for, and accomplished.

15) Invest time in building connections. Spend time talking to others or helping them with their projects. I have gained many contracts after the interviews I did with others.

16) Offer pro bono services to companies you respect and want to be involved with.

17) If you are single and have no family commitments, perhaps you work that shift on Christmas or other holidays so someone else can spend the day with his children. You have no idea how being understanding can help you in the long term.

18) Study your clientele and any potential clients. The industry has changed significantly, and the new wave of clients are IT gurus, app developers, cryptocurrency investors, reality stars, etc. Always be knowledgeable on current trends and topics.

19) Be informed on local and international news, threats, and events that affect the industry and the needs or operational aspects of your clients.

20) Don’t be arrogant, there is a fine line between being confident and arrogant. Never cross it…There usually is no way back once the damage is done.

Denida Zinxhiria Grow

Founder & CEO

Athena Worldwide

Athena Academy

Nannyguards

Managing Partner

LeMareschal LLC

Interpersonal skills for security professionals

You paid thousands of dollars for training and thousands more on equipment, firearms and clothing. Add in the cost of travel, hotels, meals, time off of work and other expenses and you are finally qualified for work, according to you. But what does the Client value in a protector? It may be no surprise that interpersonal skills top the list. Good manners, eye contact, a firm handshake, a timely smile, and an expansive vocabulary are just the tip of the iceberg. Knowing how to negotiate, and more, knowing when to remain silent are also key to a Client choosing you over an ex-WPPS Private Military Contractor.

After decades in the protection industry, it is continually apparent that while “fieldcraft“ is absolutely valuable and indeed essential to a Client’s required prerequisites, it is the “intellectual” skillset with which the Client has the greatest exposure, (and hardest time finding).

Many laugh when first hearing about interpersonal skills in the personal protection industry. They believe that as long the client is safe, nothing else matters. We all know that we are getting paid for that 0,1% chance that may require us to respond to a threat and “save the client”, but the rest of our time will be spent interacting with the client, their family members, employees, domestic staff, and our own colleagues. And just as important are the paparazzi and the public, both of whom have cameras in hand. One wrong comment or gesture and the Client’s embarrassment results in your termination, and possibly a civil action.

Social interaction requires specific interpersonal skills. Your ability to react or reply appropriately is crucial. Using the wrong words with the wrong person and your years in the sand box or skill with firearms won’t save you. You will be fired within seconds.  It happens every day and some of you won’t even know why.

Below we will try to give you some tips from ours as well as our colleagues experience and mistakes and even included some comments from past clients.

Your relationship with the client:

If you have any understanding of the industry at all, you know that you are with a client because someone within the client’s entourage has a fear that you have convinced them you can quash. In a combat zone, there is real fear of capture or death. In a large city in America, spy photos of the client out in public, drinking with friends, and in Mexico, Kidnapping. In many instances, you may be with the client 10 to 16 hours a day. So how do you spend that much time with them or their family, under that kind of stress without getting emotionally connected to them? Stick to the old adage: “Be seen and not heard”.

First of all keep in mind that the client is the one paying you, no matter how unrealistic his requests may be, you must adapt to his ‘’wants’’ and ‘’security needs’’. You may not be allowed to do what the job requires or have the manpower or equipment needed but you will have to adapt and do your job with what you have. You may be asked to be in position X and not Y because the client doesn’t feel comfortable otherwise. Consider too that it is also difficult for someone to get used to the idea of having strangers around them with every step they take and with every person they meet. Consider what you are doing that might be adding to or reducing their tension. Talking, staring, where you are standing, your cologne, or your actions can all add to a client’s frustrations.

The professional is one who can work with the difficult client, not the other way around. If you are lucky enough to work for that easy going client good for you, but most of the time you will have to deal with people that will test your limits. Have you ever had a client ask you to protect him but not to be within sight of him?

New professionals usually ask how they would deal with different challenges, like “what if the client asks me to have a drink with him”? What if the client asks you to do things that are out of your area of responsibility?

If you are a Close Protection Operative of the opposite sex of your client, then be prepared to deal with even more difficult situations. Traditionally mixing stress and fear with the comfort a protector can bring and the power and wealth of a client, (or his wife), and an opportunity……

Every one of us, client or Close Protection Operative (CPO), have different, social backgrounds and if you add to that different cultures then be ready to deal with more difficulties.

 

Boundaries

For many of us who have spent years in this business, (If we are successful enough to still be in this business), we have learned where our boundaries lie. If you are new in the business consider that boundaries exist for all of us. The client has them and so do you. When we are hired to protect a person, we are actually being allowed to step far inside their boundaries but they should not be allowed to step too far into ours. We will see a client in their most private and vulnerable moments, but what happens to our persona as “protector” if they see our weaknesses and vulnerabilities? And what happens if someone outside the client’s circle identifies our weaknesses or vulnerabilities?

How do we identify a client’s boundaries, and how do we educate them on ours? It’s really very simple; we ask. We should consider their social and moral code, their habits, vices and health issues and their fears. Sitting down with the client and discussing their needs and simply asking them where their boundaries are and letting them know ours is crucial to the success of a long term assignment. It may be no big deal for a client to ask you to enter a room where they are using drugs in a party setting or where he and his wife are in bed, but this may be beyond your comfort zone, (your boundary).

What is the difference between professionalism and friendship? Here is a simple rule: “You can’t buy friendship”. If you are being paid, you can’t be friends. If you want to be friends, stop taking the client’s money. Crossing the boundary between Professional and Friend is never successful.

From my personal experience I have found that when I was acting strictly professional the client was uncomfortable. Our task is to make them feel safe but when we appear ‘’untouchable’’ they believe we don’t understand their fears or what they’re going through. It is very important for them to feel we understand them. It is not easy to be the client….Sometimes they will open up and talk to us and we must show them we are listening. This is not friendship. This is part of our job.

If you get too friendly, then automatically your professionalism will suffer in your client’s eyes.  Not because he doesn’t trust you anymore but because your laps in professionalism suggests to him that you won’t be taking your job as serious as is needed.

Consider how Psychologists work. They cannot offer professional counseling to people who are in their family or with whom they are friends. They certainly cannot start dating a client.

It is understood that you may share many hours with the client. Talk to him only when he talks to you or when you have to say something that affects his safety. Avoid starting a conversation but always be friendly if the client decides to speak to you. If you are asked a question, try to answer it with a single sentence.

Your relationship with the client’s family members will have to be the same. Don’t be too friendly with them or other staff or guests. Remember who hired you and why. Remember who cuts your check and who ultimately you serve. You should answer to only one person. If you assist or serve anyone else, it must be with the approval of the client and then only at no cost to them.

If you appear too unapproachable or “hard”, you will intimidate those you are serving. Too approachable and the family and everyone else will feel comfortable approaching you. And it will always happen when you need to be focused. Take a middle position with your client which is addressed with professionalism. Again, prior to accepting your contract you must clarify from whom you will be given orders and directions regarding your work.

As a CPO your job is to protect you client’s life and image. You are not there to carry their briefcase or shopping bags, etc. You also should not be carrying the client’s child on your hip, or holding doors open or performing domestic chores. Remember to keep your hands free.

Don’t be afraid to say “no” when you are asked to perform duties which are outside of your role. The client is hiring a CPO not a maître ’de or a butler. It is professional to politely refuse to perform a task outside of your agreed responsibilities instead of accepting it and putting in danger a client or your life. He has hired you to provide security services and nothing else.

The client must see you as an educated, well trained, experienced and professional person, and it is up to you alone to earn his respect. If your client respects you then any of your suggestions concerning his safety will be accepted by him positively.

Alcohol? NO, NEVER, EVER…..while working. But……

What if your client calls you for a drink or coffee while you’re not on duty? In this case you have to ask why he is calling you. Does he see you as a friend or do you think he wants something unrelated to work or to talk about your work? First, remain professional. If your client calls, you respond. Then avoid alcohol at all cost. Consider that in many countries and especially in the United States, if you are in possession of a firearm and you are questioned by police with alcohol in your system, you will be arrested.

Physical Relationships

Sometimes the most dangerous trap a CPO may fall into is to have a physical relationship with his client or the client’s spouse. Remember that movie where the bodyguard was sleeping with his client? Art sometimes copies life. Being emotionally involved with your client, (or anyone in their circle), no matter how unprofessional we see it, has happened with some colleagues. Understand that if this occurs, the CPO is always at fault. Because the client is dependent on you, they may be more likely to share raw emotion with you or let you all the way in to that last boundary, the personal physical boundary. Take advantage of this vulnerability and you are solely to blame. And if you think you found the love of your life, you will be replaced by the next person the client sees power or an emotional investment in. And who is going to write you that professional referral letter then?

Sexual Harassment is rampant in our profession. Male CPOs are approached by everyone who is attracted to the perceived power of the protector or by anyone trying to get to the client or get into the client’s circle. But if you are a female CPO it is much worse. You will get barraged from both males and females, clients, their family members, friends and then your colleagues. Additionally, sometimes due to culture, there are those who believe that because they hired you to protect them you are there also for ‘’extra services’’. There have been cases like these which have been unreported to authorities but are a common problem within the female CPO industry. Again, that sit down meeting with the client prior to taking the job is strongly suggested.

 

Your relationship with colleagues:

During our career we will have to work along with people who don’t share the same work ethic, qualifications, training and experience, background, morals or values with us. So whether we like or dislike someone, we shouldn’t allow it to affect our professionalism. Our first loyalty is the client’s safety and the study and mastering of the art and skill toward this goal. Our second loyalty is to the industry to which we have dedicated our lives. Loyalty to our colleagues falls within this, not the other way around.

As we all know, Close Protection is a profession that is unfortunately void of professional standards and requirements. Each country, and even each State has its own licensing or training requirements and in many cases no training is required at all. In light of this, you realize that you have to work to solidify a team with people who bring with them different experience, skills, training disciplines, standards, professionalism, culture, and ethics in the same way a sports team or elite military unit has to work through individual differences to become a uniquely cohesive team.

It is very important that each one on the team promote and maintain a strong working relationship  with the others as well as the client, and of course other people who we may be in contact with (house personnel, office staff etc).

Some of the people you are working with may have more or less skill and may be younger or older. So in each situation you must address your issues with them with respect. Never offend anyone no matter the reason, never correct someone while anyone else in present. If you believe they made a mistake you can ask if he would mind a tip or advice. Not many people are open to advice from coworkers. If they refuse your help, respect it and leave it alone. If a colleague makes a sexual advance or even a comment that you are not comfortable with, address it quickly.

In our work it is very important when an issue occurs, to take immediate action to address it. Later you can do your research and as a team and correct it. As in any team, constructive criticism is meant to eliminate future problems.

Try to avoid conversations with your colleagues that include topics which trigger emotional responses like sports, religion, sex or politics. No conversation on these topics can contribute to your client’s safety.

Avoid discussion about family and do not share details about your family, spouse, kids or home life. You don’t know how the information may be used against you or your client later. Can you be blackmailed? Could this affect your client or team?

The only conversation you should entertain is the one that adds to your client’s safety.

Your relationship with fellow citizens and Law Enforcement:

In most countries your authority or legal ability to act is no more than any other citizen.  Trying to get a free pass at the club or disturbing the peace will give you and your client a bad image. No you can’t stop the traffic, park whenever you want, stop people from entering in public places or ask to search them.

Many of our colleagues come from a Law Enforcement or Military background, they use to have their own language with their former colleagues and may work along with them or ask for their help. Remember that active Law Enforcement personnel have their own agendas. They are not part of our industry any more than we are part of theirs. Do not ask them to help you do your job. Some may abuse their authority and use it to get close to your client, and may even try to replace you. Be respectful and keep your distance.

Your networking activities

It is common and we see it almost every day in online networks or forums, people who hide behind a “screen” or “nickname” and make negative comments about other colleagues. It is seen by most as cowardly at best to make public comments about someone while hiding behind a false identity and further, without allowing the victim or viewing audience to verify the experience or credentials of the accuser.

Industry forums serve a couple of purposes. The first is to inform and the second is to allow comments and feedback for the purpose of informing. Unfortunately, they have become a place for the unimpressive to gain their 15 minutes of fame. These chronic complainers, seemingly have plenty of free time, (possibly due to their unemployment), and repair their egos by blaming or criticizing others. Yes, there are non-professionals and there are professionals, but a forum is not the right place to show who is who.

For those who like to comment on different articles or posts online (…that includes many of us…) before you hit “send” be sure you:

1) Read the article/post carefully. It is very disappointing to see colleagues who post a negative comment on an article when it is clear that they neither completely read nor completely understood it.

2) Offer a solid answer/opinion based on logical thoughts or facts (or evidence/search results). Recently, someone tried to show their disagreement with an author. Their only approach to a counter-point was insulting the author which actually proved the author’s point.  Someone else tried to answer him by copying and pasting parts from the article and offering negative comments on the excerpts, which further proved the subject of the article; that some people in our industry can’t adapt their soldier mentality and behavior to the more polished corporate environment.

3) Answer in a manner that does not insult the writer or others.

4) Re-read and understand the article. Stating a disagreement is fine but following up with information that goes off topic and writing anything other than what is pertinent to the subject will only make you look stupid.

5) Read the article again,

6) Read your answer again from the perspective of your colleagues,

7) Read it once again from the perspective of someone who knows you,

8) If it doesn’t look professional/logical/in good taste or relative to the article provided, DO NOT hit that “send” button or “publish now” ….otherwise again, you will only end up looking stupid.

If you think companies and recruiting agents don’t look at a candidate’s networking profiles? Think again!

The bottom line is this:

If you lack professionalism on any level or lack interpersonal skills in dealing with people you work for, with or around, you will not be able to hide behind your experience, education or other skillsets.

Denida Zinxhiria

Founder & Worldwide Director

Athena Academy 

Nannyguards

http://www.athenaacademy.com

http://www.nannyguards.com

Bodyguards stop exposing your clients!

I know that by this article many colleagues will be unhappy toward me but i have to say what it bothers me as a close protection professional and by that i take full responsibility of my words: 

 

One of the main characteristics that a close protection agent should have is being silent about his/her client. Who the clients are, what are their daily actions, what they like or dislike etc. But instead of protecting the clients and keeping safe their personal details and making their image confidential,  we are more and more experiencing every day close protection agents acting like celebrities because of their celebrities clients.

Many times i wondered myself why they do it? Why are they exposing their clients whom security and safety they have take over? Many of our colleagues are using their pictures with their clients on social networks such as Facebook, Myspace and twitter accounts. 

As i personally see it, by using in public the pictures of them with their famous client they probably think how ‘’cool and professionals’’ they will look to others, they use their clients to get more clients or students for their close protection schools (Yes they do are many professionals colleagues in our industry who don’t need any celebrity picture to prove how good they are but doing it it damages their hard work). Because some students are misleaded to believe that by attending in their classes they will work one day for the same famous clients.

Because some clients will think the specific close protection agent is more professional since the ‘X’ celebrity has hired him/her and prefers him/her. So why not hiring the same bodyguard?

So what is the problem of exposing in public the client you are working for? Well let’s think this: if I’m a criminal or just someone who looks to assault a celebrity and I know that you are his/her bodyguard what would stop me to come and find you, threat you, your family to get the information I want? Do you find this scenario unreal? What if you get a phone call telling you not to go to your work that day or you’re your family will get hurt? It happens before a couple of years in Greece, when a colleague received a message with his children picture and was asked not to go to work that specific day, otherwise his family would get hurt.

If you are there to prevent an attack you are the first target that will be monitoring, and planned to get ‘’taken care off’’. Working in security industry mean being well prepared and aware for every threat, and not waiting how to react when a gunfire occur. Preparation and prevention are our number one ”weapons” against criminals. 

We are bodyguards, we are not bulletproofs, we are humans and we have families behind us, families who are awaiting we get back home safe and secure, some of us have children to raise and take care. Even if you ready to give your life for your client, what can guaranty you that after you being killed when you put yourself as shield your client will survive and they won’t get to him?

What about the cases when a bodyguard after he/she gets fired he suddenly discover that has a writter in him/her and write a book about his/her ex-client’s spicy life details? How professional this person can be considered after this? How many clients he/she thinks he/she will get after this? How many clients will trust to hire him/her? Our profession is delicate, we are in presence during different situations and life moments of our clients and they need to feel those info are secure and respected, and most important they don’t get outside their room’s door….who haven’t read about Britney Spears ex bodyguard Fernando Flores who claims to have signed a million dollar publishing deal for the book, which is expected to reveal intimate new details on the pop princess’ life behind closed doors? (http://www.glamourmagazine.co.uk/celebrity/celebrity-news/2012/01/18/britney-spears-bodyguard-to-write-tell-all-book) or about Kris Herzog the bodyguard of Oksana Grigorieva and Mel Gibson who decided to write a book about them? (http://www.celebdirtylaundry.com/2011/exclusive-interview-kris-herzog-gives-truly-explosive-details-new-book/)

By keeping your client’s names list hidden during your contract and after your contract doesn’t make you look less professional to those who are exposing their clients, it makes you the PROFESSIONAL who is protecting his client and himself/herself. Of course there are always recommendation letters from your ex clients that can prove to whom you have work for and you can pass them to the new client who is interested to hire you. 

By closing, just take a minute to think why, the public cannot identify the close protection agents of let’s say, the President of a country, or the governors? Simply because they know the importance of working in shadows and not ‘’bragging’’ about their client. They have learn how important is not to be identified as the bodyguard of the ‘’X’’ president. Instead of this I will say we all know who some celebrities’ bodyguards are…

 

Denida Zinxhiria 

Athena Academy Founder

http://www.athenaacademy.com

Section: Professional Advises from Experienced Close Protection Operatives around the world.

By Dan Toon 

CONFLICT AREA MANAGEMENT

“PREVENTING BAD THINGS FROM HAPPENING TO GOOD PEOPLE”

OPS@CONFLICTAREAMANAGEMENT.COM

DUNS Number: 797878209
CAGE Code: 4R8R9

          The job search and application process can be a challenging, long and tedious one, consisting of many phases of recruitment, civil and criminal background checks, physical and psychological testing, and meeting each specific companies standards as a prerequisite of employment.

An individual contemplating how to start in the security, defense and protective services field, must ensure they are taking the proper actions before they apply for and begin the process of obtaining any position

These steps include having a clean civil and criminal record, having specialized training that is standard in the industry, being physically fit, and ability to adapt to rapidly changing conditions.

Once a prospective applicant has received the training, credentials and qualifications in their specialty, the search for employment begins.

Hundreds of private companies exist around the world supporting contracts awarded them by their respective nations and the international community.

Most companies are using computer based applications, requiring numerous hours of time to submit personal and professional information to company recruitment databases (for larger multinational companies) that utilize computer aided search programs to begin to match up prospective applicants to their needs.

Once this information is sorted, a recruiter begins their process of screening each applicant.  This includes verification of past background, employment history and thorough review of the candidates resume or CV.

Each position opening can generate many applicants to sort. Since the CV is the first document the recruiter receives from the applicant,  a professionally formatted CV begins to stand out from hundreds of poorly written CVs that come across a recruiters desk.

A CV / resume should be tailored to the specific position advertised by a company.  This may require an individual to possess a number of resumes representing the different specialties of the applicant.

The debate over cover letters continues, a cover letter enables an applicant to go into depth regarding their career aspirations and goals.  A brief strengths summary at the beginning of the CV is recommended as a means to gain the attention of the reader, in this case, a recruiter or project manager that is conducting the review.  Applicants should write a cover letter if it gives the option. Listing their qualifications and how they meet/exceed them due to past training and experience.

After a cover letter or summary, a chronological list of employment experience, with the most recent position first, and depending on employment history, previous positions held.

Employment summaries should include company name, position title, dates, and responsibilities summary as concisely as possible. Many potential applicants do not take the time to clearly explain to the employer what their skills and qualifications are.  An applicant may feel they do not need to list these skill sets on the application. Many recruiters  have not worked in the defense or protection services field. Make sure that each job description on the CV explains in detail how it pertains to the job being applied to.

Once previous experiences have been listed, an applicant may choose to list any other education, training, awards, qualifications and certifications received or held. This should also be in a chronological format with most recent listed first.

Separate from the CV should be an up-to-date list of professional references with name, job title, current address and / or contact information.  Some companies request references with the initial application, while others may wait until initiating a background investigation.

Many applicants become disappointed after going through the process of submitting their information to a company for a position, they never receive acknowledgment or updates on the status of their application.  Most apply to a few positions and are discouraged when not immediately contacted by the company.    With so many companies in the industry, an applicant during their initial employment search and application phase, should submit their information to each company that has current advertised positions and on-going recruitment efforts.          Each company may offer multiple positions within a specific field, applicants should apply to each position that fits their skills and qualifications.

Even with a strong, marketable resume, this process may have to be completed a number of times before a company recruiter contacts the applicant.

Every email, reply, and phone call from a company should be documented, to gradually build a personal database of recruiters, human resource professionals, program and project managers, with as much detail as possible keeping the  information current.

When able to obtain a company recruiters contact information, phone number or email address, then contact can be made from time to time as to the status of the applicants processing.  Applicants should be as helpful as possible to the contact, this will keep ones name and information on the mind of the recruiter, who may have hundreds of names and personal information from other potential job seekers, circulating around them at any given time.

If at this time there are still no potential leads or resources generated from the application process, electronic applications that have been submitted to companies should be updated and resubmitted every six to eight weeks.  This may require entering every piece of information again, phrased properly to be resorted to the top of the recruiters list.

Applicants should never expect immediate contact from companies, sometimes the process of screening can take up to a year from initial submission.       A job search can never rest on its laurels, even when gainfully employed, the best time to look for work is when one already has a job.

Networking through personal and professional contacts who may be able to assist or advise, seeking to keep diverse skill sets, training and qualifications, a strong marketable CV or resume, being friendly, helpful, and respectful to every company contact made will allow the job seeker to achieve success .

Are you a woman interested to join security industry?

If you are a woman aspiring to become a certified Close Protection Operative, Nannyguard or join Security Industry and you have questions contact Athena Academy at http://athenaacademy.com/ and ask Charla!

Charla Blomberg handles Athena’s Customer Relationship Management & Recruitment Consultation Services. Has been one of Athena Academy first graduated students. She is currently a Close Protection Operative in Europe with 12 years of experience in the security industry including working at the Swedish Parliament Security Unit. She also has a solid background in the Swedish Army and 3 UN peacekeeping missions during wars in Bosnia-Herzegovina and Kosovo.

Whatever your questions are regardless joining security industry Charla has the experience and knowledge to answer you.

Athena Academy

Simple tips someone can use when travelling.

The first thing that mostly came up in peoples mind when they hear ‘’Personal Safety’’ is martial arts or firearms training. By being a Close Protection Operative the last 10 years I had the chance to attend in many training courses available to improve my skills. The conclusion I came up with is that preparation and prevention can be your number one tip for your personal safety.

We know that only in some cases women are ultimately stronger than a man. Yes, there are examples of men being weaker, but generally speaking, I will say this is not the case. So, the aim is to help women think differently and a bit more strategically. We don’t have to learn to beat someone down, we have to learn where we should be, or what we should do so we don’t end up in a situation where violence is likely to occur. We have to learn to speak up when you are not comfortable –being vocal will scare the daylights out of a perpetrator.

We should not accept our environment, rather, we should shape it and learn where we should be and where we should not. We can take control just through our posture and by thinking, “I won’t be a victim,” and then not allowing it to happen. I would also like for people to consider what kind of environment they do want and then go out and seek such.

No one can offer you a 100% safe environment, someone can attack you because he has the opportunity to do it. By being trained and self warned you get this opportunity from him to attack you. According to statistics more than 2/3 of the attacks against women could be prevent if they were trained in simply and basic self defence tips.

As women, we have a strong feeling of intuition, something that always alert us or make us feel that there is something wrong with, use it! Think in advance what actions you could take that would provide you more safety. While you are driving, shopping, being at home, clubbing etc.

This time I will take the opportunity to share with you some simple tips that you can use when travelling, tips that every one of you can follow.

-Make an online research over the last criminal incidents on the area you are going to visit.
-Make some copies of your ID, Driving License, Flight details, hotel you are staying and give them to someone you only trust and you know he/she can act calmlyy if anything happened, at least it will be someone who can give full details for your trip to the authorities.
-Choose a hotel room that is closer to emergency exit. Even if a fire occurs wouldn’t you prefer to be closer to the exit? Make sure your room is locked during all time you are inside.
-Get yourself a map of the area you are visiting and mark on it ‘’Safe Places’’, those places can be Hospitals, Police Stations, generally places that have crowd and are guarded. If anything happen run there to ask for help.
-Use a money belt, to secure your passport, ID, credit cards and money. Keep only a small amount on your pockets or wallet only.
-Sometimes it can be difficult, but try not to attract the attention. As a traveller is better to blend with others instead of putting a mark on you that will say ‘’new in town I have no idea’’.
-Be aware of people who approach you to get information, make questions, accidentally fall on you etc. In most cases they may be pickpockets trying to get a chance to reach your pocket.
-If you are going to visit a club and someone offer you a drink, prefer something that can be in a bottle and opened in front of your eyes. Keep your drink always attention so make sure no one put anything in it. If you have to leave it for a while, order another drink when you come back.

At the beginning, keeping those tips in mind can be difficult or makes you tired, but remember as long as you follow those steps in your daily life those will be automatically thoughts later and you will follow them without even thinking of it as your brain will adopt them.

Denida Zinxhiria
Founder, Athena Worldwide, LLC
Female Protective Services, Training & Consulting
http://www.AthenaAcademy.com/

Close Protection Operatives aka Bodyguards, do you know who they are?

Many people seem to have a confusion about what a CPO is. Because is one of the professions that doesn’t have specific standards to follow, unfortunately there many non professionals who are giving the bad image in our industry.

A Close Protection Operative is:

– The person who is in charge to protect his/her client’s life and interest.

– Have gone through specific Close Protection Training, so be aware of ex-law enforcement personnel, ex-military, ex-federal agents, and generally any ex- in something professionals who want to play in security industry field UNLESS they have specific Close Protection Training as well. Everyone has a specific training experience and field of knowledge, if you have a heart condition you will seek help from a Cardiologists, you won’t go to see an Orthopedic although they are both doctors, you need the one with a specific specialization, so why not doing the same when it comes to your safety?

– As the person in charged for his/her clients safety his suggestions over the security issues and plans must be respected and followed from the client, his family and his colleagues. Don’t make harder the work of someone who is there to protect you.

-Being a CPO mean you will be with your client and in present in many important personal or professional decisions or incidents will may follow. So your duty as well is to be discreet and silent about what you see and hear. There are enough many cases already of ex bodyguards who found the author in them and started putting in a book their ex clients ‘’spicy personal details’’. Professional and acceptable? I don’t think so.

A Close Protection Operative is Not:-A martial arts pro or black belt holder necessarily. In order to work as a CPO you must be in a position to know basic fighting techniques in order to protect yourself and your client. Be able to react in any possible attacks during your duty. But that doesn’t mean that you must have a black belt in any kind of martial arts or have practicing for years. Yes some Close Protection Operatives has gone through many years of training in martial arts practice and may have gain black belts but that is a result of their life and works prior their occupation with security industry, or as a personal choice. Have in mind when you start working as a CPO you won’t have that much time to attend any full time martial arts classes. So you need to learn something that will require less time but also be as much effective it can for you to use in real life and situations.

So a CPO is not a killing machine with a license to kill or beat anyone up.

-A CPO is not a Federal Agent or Law Enforcement personnel, they don’t have any access to any ‘’governmental sources or databases’’ or even ‘’call the brigade’’ options (unless some of them have the right persons in the right positions to gain any information out of the record), in some countries they have no rights more on duty than a simple citizen in his daily life. So don’t try to play the authority when you are not the authority. You must do your best to do your job and keep your client alive with what you have while not falling on a citizen’s rights. By that said you cannot do any body research or arrest anyone! Last incident in Greece, one of the CPOs of a Parliament Party Leader, threaten his clients supporters that those who will come closer to him at 1 meter will be arrested! And that while his client had a public speech.

Don’t think just because you are working in security industry that Law Enforcement personnel are your colleagues and should deal you like one. If they want to help your while you are working that’s more than fine but you can’t require or demand it. You need to follow their directions and orders when you are not in your client’s territory.

-A CPO is not a gang member, a doorman or a wrestler. Yes there are some cases when people who belong to ‘’night activities’’ have been hired to protect clients but that’s up the clients choice and belief that they can protect them better and know how to deal in hard situations. False and wrong idea… yes.

-A CPO is not responsible to carry his/her client’s shopping bags, laundries etc. Not only because has not been hired for that job, but doing any other activity or carrying anything will make his/her reactions slower if any attack occurs. Many clients require it, so refuse it by being polite and explaining the reasons.

Section: Professional Advices from Experienced Close Protection Operatives around the world.

So you want to be a bodyguard?

Lets have a look on a 48hours detail of a close protection agent.

By Dave Marris

High Risk Security Contractor & Security Consultant

I have been pounded recently by requests from Facebook, and a couple of other sources, by requests from various people wanting to know how they can become involved in the world of protection/security. Most are looking for that “silver bullet” that will rocket them to the top of the EP world in one fell swoop. I try constantly to educate them that this short cut is very, very hard to accomplish. A few have done it, based off of their connections in certain industries, but most do not. There really is no shortcut; there is no silver bullet, only hard work, long hours and a LOT of money invested in training and equipment. It takes YEARS to develop the skill and mindset to qualify you to properly perform this work. Think long and hard before you decide that this is what you want to do for a living. It can be a very stressful way to make a living.

On to the point. I just recently performed a 2 day assignment for a friend of a friend. For those aspiring people that would like to get involved in the industry, I will share “a day in the life” with you. This is a no holds barred description and timeline of a typical 2 day assignment. No glitz, no glam…just a rock hard description of the type of work you are getting yourself into. I myself, I love it…always have. However I warn you, this work is not for the weak of heart, mind, body or spirit. What follows is a 40 hour plus, non-stop roller coaster ride, with zero sleep. To those of you that may think this would be easy…I challenge you to try it, staying awake that long. And remember, you will be performing it sans any stress at all.

This is a long read. Think so? You should try DOING it…

BTW, all information shared here is open source material. No OPSEC information with-in the assignment has been compromised.

Client: The Cleopatra Exhibit, along with 2 principles.

Objective: Guarantee safe transport of two Egyptian Nationals and approximately 300 million dollars worth of Egyptian artifacts (3 tractor and trailers) from current venue in Philadelphia, PA to new venue in Cincinnati, OH.

My Position: ATL, team medic.

Special Equipment: Motorola radios, personal handguns, 1 x long gun-Bushmaster M-4, 1 x shotgun-Mossberg 500, medical gear, GPS.

Timeline: Trucks and PAX MUST arrive at new venue by 0800 of day 2. A press conference is scheduled for 0900 and the one 5,000 pound statue must be uncrated by then so as to be used as a center piece for the cameras. Contractual clause states payment will not be rendered to security company should failure of timeline occur. At no time is any one truck to be separated, either all arrive or all do not. No truck is to be opened at any time by anyone other than the two Egyptians. To do so would cause the curse of 1,000 years and so on… (Rolls eyes.)

My Earnings: $1,000 US dollars, pre tax.

Day 1 (This is all day one as you have to sleep in order for it to count as two days)

0800: Meet with the team to discuss overall plan of operation, routes, comms, etc.

0845: Team splits to accomplish pickup of rental vehicles and inspect loaded trucks at storage location. Sub-Team 1 will pick up clients; Sub-Team 2 will take possession of trucks, check seals, secure and stage trucks for movement. Sub-Team 3 accompanies Team 1.

1000: Sub-Teams meet at storage facility, enter order of march, confirm discussion from earlier meeting. One of the Egyptian Nationals is sick, vomiting and diarrhea. Neither speaks much English and no interpreter has been assigned by the client. This information was never discussed prior to jump-off time. Egyptian National insists on making the trip anyway. Being the team medic, I dispense over the counter meds and some Flagyl to help control the sickness.

1045: Convoy departs Philadelphia for Cincinnati, timeline allows for transit time, including stops and fueling of 14-16 hours, which should put us into Cincinnati well ahead of schedule.

1200: The sick Egyptian needs to stop for a bathroom break. I administer 2 more Imodium to try to stop the diarrhea. Team 2 vehicle (client team) smells like a bad sewer. All chase vehicles refuel since the opportunity presents itself.

1600: Proximity Pittsburg, PA fuel/bathroom stop in major route truck stop. Light snow has begun to fall. One of the drivers of the trucks now decides to pull his truck onto the “free” scale at the truck stop. Up to this point we had not hit a weigh station. Driver informs TL that his vehicle is +- 2,000 pounds above the maximum allowed for his wheelbase. This is a major issue as there are a number of state weigh stations between us and the destination, where the trucks are required to stop, enforced by State Police. This truck will not be allowed to continue if found to be over weight. Security is informed that we will be delayed until a resolution comes from the trucking company about how to proceed. I inquire about length of delay and am told we can not proceed until the green light is given by someone from the trucking company to accept liability. We move trucks and escort vehicles into a defensive posture. TL and truckers hold up with comms in one of the trucks, making numerous phone calls. I extricate my long gun from its case, brought for this very reason, and several jaws hit the street. (Fuck ‘em, it’s my ass.) After 2 hours of chatter and delays while the snow has continued to fall and accumulate, I go over to the “meeting truck” and pound on the door, climb up into the cab. More conversation and I finally convince the driver to continue. If we see an open weigh station, we will pull over, stop and deal with it then. Until then, we roll.

1830: Depart the truck stop.

2000: Approaching Wheeling, WV. The snow has increased from light to something else. Visibility is lowering, as is our speed. We are now traveling at an average of 40 MPH. The chase vehicles are 4WD but the TT trucks are carrying precious cargo, so the speed drop is critical and necessary. We are losing precious time, but still have plenty of time to complete the trip with a few hours to spare.

2130: Approaching the Ohio border, truck 3 calls out over the radio that he has a mechanical problem. Snow has continued and speed has dropped to 25 MPH. His alternator light has come on and his truck computer has dropped his power output to half to save the batteries. Truck 1 informs the convoy that there is a truck stop not far from where we are, and since truck 3 has a small internal generator, he should be able to make it.

2150: At the truck stop we lift the engine cover to find that the serpentine belt on the engine of truck 3 has broken. The broken belt whipped around and also took out the tension pulley. Not good. The truck can not go far without proper repair. Several phone calls are made and a repair shop is open within 4 miles of our current position. They however do not have the parts. The parts will be have to be brought in from another location. This truck is the climatically controlled truck of the 3 and the seals of this truck can not be broken in an uncontrolled environment, so calling another truck to transfer the cargo is not possible. We load up and drive to the repair shop. Good news is the sick Egyptian principle is feeling much better. She wants to know where the “doctor” studied medicine.

2230: After arriving at the repair shop, truck 3 is pulled into the repair bay. The owner wanted to disconnect the tractor from the trailer so that the climate control generator fumes would not make the air in the shop foul. I was tasked with staying with the truck in the repair bay while the rest of the team set security outside. (Remember the long gun?) I told him to open a window. The repair guys were not happy with the fact that I was carrying a rifle in their shop. I told them to get over it and I guess they did.

2300: Parts arrive along with a mechanic that is a specialist with this kind of work. He can not give me a timeline for the repair. I ask him to please hurry.

2345: The mechanic informs me that the shop will be closing at midnight and he does not know if the repair will be completed by then. I tell the mechanic’s helper to go and find the shop owner, and call the TL on the radio and ask her to come inside. With all players there, I inform the TL of the problem. She asks me what I think and I state that I think the shop will be extending hours for the evening. The shop owner agrees. (I sincerely believe this had everything to do with the fact that I had an M-4 slung over my shoulder.)

0030: Repair complete. Per the TL’s orders I flip the owner of the shop a hundred bucks and the mechanic fifty for being good sports. The next obstacle will be the weigh stations.

0045: Order of march is resumed. Snow continues to fall heavily and roads are becoming covered and slick. Average speed is 35 to 40 MPH and we are still some 200 miles from the destination. Luckily for us the weigh station that caused the earlier concern is closed due to the crappy weather. We roll by without incident.

0245: Approximately 100 miles from destination we stop at yet another truck stop for fuel and coffee. Snow continues to dog us and everyone is a bit irritable and tired. We have been switching off drivers, but the contract calls for 100% alert, so no one has slept.

0315: Back on the road. Visibility and road conditions have continued to deteriorate. Lead truck driver is considering calling the roads to hazardous to continue. The TL calls him on the radio and tells him this is unacceptable and we need to continue even if at 25 MPH.

0415: Like magic, the snow suddenly stops. 5 miles further up the road, there is not even any sign of the snow. Ohio is a weird place. We push to 70 MPH and start to make some time. I am driving and tired and beginning to see ninjas with poison dart blowguns peering out from the bushes on the side of the road.

0630: Arrive at the venue with 1 and a half hours to spare. That’s right, we bad. Despite the need to overcome a number of obstacles…success.

0730: Trucks are staged at the loading docks. Local union workers begin unloading the first of the 3 trucks.

0800: Press and television crews begin to arrive. They are filming the unloading and set up process for the statue. Our team is asked to help with securing the area and checking entry credentials, since this is a private event.

0900: The press conference begins.

1100: Press conference runs overtime. Unloading of the trucks begin. This process is incredibly slow as the Egyptians insist on touching every crate as it comes out of the trucks, then mumbling a few words. This is compounded by the fact that every piece of the display is considered “priceless” and must be handled with utmost care. We are contractually bound to supervise the unloading process.

1500: Unloading is complete. We say our goodbyes and head to Daton airport to catch a 1700 flight back to Philly. Downtown traffic is bad and we are delayed enough to miss our flight. After an hour at the airline counter, we are finally put on a flight to Philly via Newark. We have very little time between flights, and we are all traveling with weapons in Pelican cases. If we miss the connector in Newark, out weapons will be on the baggage carousel unattended in Philly.

1935: Depart Daton.

2050: Arrive Newark.

2150: Depart Newark.

2230: Arrive Philadelphia.

2245: Wife and son arrive at the airport to pick me up.

0000: After a shower and a stiff Jack Daniel’s (hey I earned it), off to bed. I was asleep before my head hit the pillow. Seriously.

Do you know who you are hiring?

Do we really know what the role of the Close Protection Agent is? Do we really know what characteristics they must have before we start hiring people?

We have taken many times in the past analyzing what kind of training a CPO must have gone through, but this time, after the recent incident with Kate Middleton’s bodyguard I thought to share with you my thoughts in a different topic.(http://www.dailymail.co.uk/news/article-1352267/Kate-Middletons-bodyguard-accused-victimising-black-policewoman.html?ito=feeds-newsxml).

Besides being well trained and licensed, a Close Protection Agent must be someone who you can trust, if you trust him/her your life then don’t you think they need to meet some ethical requirements? A CPO must be someone who will not use your personal or business information to write a book or make ‘’a story’’ in the TV. We have seen way too many bodyguards, that after being fired they discovered the author inside them and start putting on a book all the personal details of their ex client. Professional? I don’t think so. Remember that being responsible for your safety they are there with you, in almost every moment of your daily life, in your dates, when you discuss or arrange important business deals etc, so it is very important that person to be discreet and confidential.

What about their personal ethics? Would you hire someone that has been accused or charged for illegal actions? Of course we all deserve a second chance in our life. But it is necessary for you to investigate and do a good research on the person’s you are going to hire background. In my experience I have seen people who have been charged for financial frauds and run security companies, people who have pending accusations against their convictions of violence and many more examples.

So would you rather trust those kinds of people or stay away and look to hire those with Clean Criminal Record?

Denida Zinxhiria

Athena Academy Founder

Section: Professional Advices from Experienced Close Protection Operatives around the world.

What do you expect?

Some helpful hints to getting your foot in the door.

By Jason Collins

CPS, Security Consultant, CP Instructor

You have taken the time to go through one of the many Executive Protection schools around the world. You’ve sacrificed time and money for this training. You’ve learned the core fundamentals to becoming a bodyguard. Now you are ready to break out and start working in the industry.

How do I do this?  First off, begin marketing yourself…..from this point on, YOU make or break YOUR future.

  • Network, network, network…..get to know potential clients, fellow operators, job opportunities.  The internet and today’s technologies, brings everything you need to begin, right to your fingertips. So utilize it…… your instructors, fellow students and former graduates are always a great place to start.
  • Due diligence and following instructions-  if you are on a job board site and see a job that interests you, DO NOT just apply for it….thoroughly read the post….if it says “in need of a Spanish speaking operator with 2 years experience in south America”, do not apply if this is your first attempt at finding work, you only speak your native language and you have never left your country.  Find out all the facts before jumping into something you have no idea about. Know beforehand, what it is you’re getting into.
  • Be professional…..again, you make or break your future.  You will most certainly be overlooked if you respond to a job bid or post with poor grammar and an obvious lack of professionalism. Sell yourself.
  • Know what you’re looking for … whether you want to go the celebrity, corporate, local or corporate warrior route, due your research. Utilize the resources out there for finding work in that specific niche.         Start small. Make yourself known to local LEO agencies, state and municipal government agencies. Your local mayor, political campaigns, domestic abuse centers and currier services and strike work details are all good starting points.
  • KEEP TRAINING.  I cannot emphasize this enough. Just because you’ve gone through a “bodyguard” school does not mean you’re ready to take on the world…..It is just the beginning….train often. Keep your skill set fresh and evolving. The more you train, the better you become.
  • And finally……apply with multiple agencies, multiple positions and multiple jobs. Always be on “a list” .  more often than not, things don’t “just happen”. Things (jobs/contracts) take time. Logistics and regulations have to be met and followed through. So be on the list so when and if it does happen, you’re there. If you bank everything on one job, you’re going to get discouraged regularly when that job fails to take place.

Hopefully, this can get you on the right track to finding work….always ask questions, be professional, have integrity and don’t burn bridges.