Marketing tips for Executive Protection Agents

Perception is everything, protect yourself and build your reputation on solid ground.

*These are part of a panel of personal opinions formulated from my experience in the industry as an EP agent, business owner and recruiter for other corporations. Keep in mind that just because I preach it, doesn’t mean I haven’t made the mistakes. It’s actually the fact I have made some of these and it’s caused me to learn what can work and what doesn’t. You may not agree with me or follow up with the suggestions but experience is an amazing teacher…”Let he who has ears…”*

1) Know what you know and know your value. (Know what you are willing to sacrifice as well, working more hours, night shifts, holidays, for how much, or how little.)

2) Know what you don’t know and either leave it to someone else or study it (There is nothing worse than someone who is trying to operate in many different fields, and yet, have quite limited knowledge on each field and act as though they’re the authority on it.) Focus on what you are most interested in and master it. Only move on to something else when you have a solid foundation on a topic and you are prepared to expand to something else.

3) “Listen more and talk less” Comment or post on social media only if you have something constructive to say, always stay on point and use professional language

4) Post or comment only on subjects you know well, subjects you have studied and subjects you know from real-life experience. There is no need to post daily or non-related posts.

5) It takes specific work and quite simply, boots on the ground to consider yourself experienced. Having worked EP two or three days a month doesn’t make you qualified enough to disagree or raise your voice with people who have been doing this for 10+ years. Neither are you an expert after one or two years in the industry (You can always see who is who and what they know and don’t know by what they post on social media). Stay humble, lay low and learn your trade well…Your day will come)

6) Maintain a professional image on all business-related social media sites. A suit and tie picture will always be better than a tank top or a duckface selfie.

7) Build a professional LinkedIn Profile, highlight your skills and post all your professional and educational achievements.

8) Stop posting sensitive information, IDs and license numbers on social media (You are a security professional! If you fail to protect even your own personal information, what does that tell me about how you handle your clients’ information??)

9) Always maintain OPSEC in every post you make. Always think, “How could this be used to harm my client or my team?

10) Protect your data! We have seen more and more security professionals warning their connections that they have been hacked! If your ex gf can hack your Facebook or LinkedIn profile, then you are probably not very good at keeping your clients or your detail’s information safe.

11) Keep high school drama out of social media.

12) Control your emotions, remain professional at all times…You are your client’s close protection, NOT his/her “Buddyguard”. Friendly at all times, not Friends.

13) Be careful of your connections and the people that you recommend or work with. Have you heard death by association? Make no mistake, it is a very real factor in our business!

14) Build a professional-looking CV, keep it simple and to the point. There is no need to hire a CV writer, you know what you have done, trained for and accomplished.

15) Invest time in building connections. Spend time talking to others or helping them with their projects. I have gained many contracts after the interviews I did with others.

16) Offer pro bono services to companies you respect and want to be involved with.

17) If you are single and have no family commitments, perhaps you work that shift on Christmas or other holidays so someone else can spend the day with his children. You have no idea how being understanding can help you in the long term.

18) Study your clientele and any potential clients. The industry has changed significantly and the new wave of clients are IT gurus, app developers, cryptocurrency investor, reality stars etc. Always be knowledgeable on current trends and topics.

19) Be informed on local and international news, threats and events that affect the industry and the needs or operational aspects of your clients.

20) Don’t be arrogant, there is a fine line between being confident and arrogant. Never cross it…There usually is no way back once the damage is done.

Denida Zinxhiria Grow

Founder & CEO

Athena Worldwide

Athena Academy

Nannyguards

Managing Partner

LeMareschal LLC

Is a security detail enough?

Personal Protection has always been viewed as a physical or tangible thing that could be measured by effort and labor put into creating and maintaining a program. Since the Internet first allowed for the publishing and dispersal of personal information, the public has obliged the technology by accessing and downloading billions of terabytes of information containing personal sensitive information.

If you find it necessary to carry a firearm and build a protection team around your client you should give the same attention to simple ways of educating your client and his/her close family and working circle regarding simple security awareness tips.

We are not suggesting you have to train them as security professionals but just giving them the basic education and information regarding security and safety awareness could make it easier to protect them.

The reason I wrote this article today was because of something that came to my attention while I was surfing online.

I came across an article regarding a 17 year old boy based somewhere in America who has became a ‘’living legend’’ in social medias because of his provocative pictures and comments on on-line networking sites, where he poses with golden pens, packs of $10.000 bills etc. Doing a little research on his profile and crossing information here and there, I discovered that the kid is from a very wealthy family. What made me think seriously about this kid was how something like this could expose him and his family to the wrong attention.

It took me around 25 min to locate this kid and get good information regarding his identity and location so I wanted to test to see how much it would take for someone not in the security industry to find him using information found online. It took less than 2 hours for a 22 year old who has nothing to do with security to gather good Intel on this kid, using the pictures and information he had posted on his networking sites.

With all the information provided online It doesn’t take an expert or even a person related to the security industry to be able to find out about someone.

We have all seen examples like this one from other celebrity kids, or from the children of very affluent CEO’s or Politicians who have fallen into the trap of social media posting including pornography. What these kids and even their parents don’t consider is that the sophistication of the criminal has developed with the technology of the internet itself. A simple photo of a person by a tree could lead to the identification of the person’s address because of the shape or species of the tree or maybe because of the license plate of a car parked in a driveway across the street, visible in the corner of the photo.

So the question is: “Are you aware of your exposure through the information posted on yours or your children’s networking sites?”

Now I will ask the same question to all Security Professionals. Not only do you need to consider your client’s exposure but have you considered your own? As ridiculous as it seems, there are actually “Body Guard” companies that publish photos of their clients and even their agents on their company websites. And more ridiculous is the client’s agreeing to it.

Have you taken the time to sit down with your client and explain what he/she can do to avoid not being exposed? We are aware that not all clients will sit down and listen to your professional suggestions regarding their safety however they hired you because you have an experience and expertise on a specific matter, ‘’SAFETY’’, and you are there not only to provide a body but also provide consultation and suggestions that are addressed to lower the threat level.

Nobody wants to live in fear, and for sure no one will feel comfortable with the idea of his/her children being in danger, so address your professional concerns regarding safety to your clients. Be polite, be logical, avoid difficult professional terms and explain to them in simple words why a specific habit that they find harmless can be very dangerous for them. Not all will listen and practice what you suggest, but even if 1 out of 10 clients do as you suggested it will be a progress. Of course there will always be information leaked intentionally or unintentionally that will give away information. The goal is to reduce the negative effects of the practice thus making your job easier.

 

Denida Zinxhiria

Founder & Worldwide Director

Athena Academy 

Nannyguards

http://www.athenaacademy.com

http://www.nannyguards.com