Marketing tips for Executive Protection Agents

Perception is everything, protect yourself and build your reputation on solid ground.

*These are part of a panel of personal opinions formulated from my experience in the industry as an EP agent, business owner and recruiter for other corporations. Keep in mind that just because I preach it, doesn’t mean I haven’t made the mistakes. It’s actually the fact I have made some of these and it’s caused me to learn what can work and what doesn’t. You may not agree with me or follow up with the suggestions, but experience is an amazing teacher…”Let he who has ears…”*

1) Know what you know and know your value. (Know what you are willing to sacrifice as well, working more hours, night shifts, holidays, for how much, or how little.)

2) Know what you don’t know and either leave it to someone else or study it (There is nothing worse than someone who is trying to operate in many different fields, and yet, have quite limited knowledge on each field and act as though they’re the authority on it.) Focus on what you are most interested in and master it. Only move on to something else when you have a solid foundation on a topic and you are prepared to expand to something else.

3) “Listen more and talk less” Comment or post on social media only if you have something constructive to say and always stay on point and use professional language.

4) Post or comment only on subjects you know well, subjects you have studied, and subjects you know from real-life experience. There is no need to post daily or non-related posts.

5) It takes specific work and, quite simply, boots on the ground to consider yourself experienced. Having worked EP two or three days a month doesn’t make you qualified enough to disagree or raise your voice with people who have been doing this for 10+ years. Neither are you an expert after one or two years in the industry (You can always see who is who and what they know and don’t know by what they post on social media). Stay humble, lay low and learn your trade well…Your day will come.

6) Maintain a professional image on all business-related social media sites. A suit and tie picture will always be better than a tank top or a duckface selfie.

7) Build a professional LinkedIn Profile, highlight your skills and post all your professional and educational achievements.

8) Stop posting sensitive information, IDs, and license numbers on social media (You are a security professional! If you fail to protect even your own personal information, what does that tell me about how you handle your clients’ information??)

9) Always maintain OPSEC in every post you make. Always think, “How could this be used to harm my client or my team?

10) Protect your data! We have seen more and more security professionals warning their connections that they have been hacked! If your ex-girlfriend can hack your Facebook or LinkedIn profile, then you are probably not very good at keeping your clients or your information safe.

11) Keep high school drama out of social media.

12) Control your emotions, and remain professional at all times…You are your client’s close protection, NOT his/her “Buddyguard”. Friendly at all times, not Friends.

13) Be careful of your connections and the people that you recommend or work with. Have you heard of death by association? Make no mistake, it is a very real factor in our business!

14) Build a professional-looking CV. Keep it simple and to the point. There is no need to hire a CV writer, you know what you have done, trained for, and accomplished.

15) Invest time in building connections. Spend time talking to others or helping them with their projects. I have gained many contracts after the interviews I did with others.

16) Offer pro bono services to companies you respect and want to be involved with.

17) If you are single and have no family commitments, perhaps you work that shift on Christmas or other holidays so someone else can spend the day with his children. You have no idea how being understanding can help you in the long term.

18) Study your clientele and any potential clients. The industry has changed significantly, and the new wave of clients are IT gurus, app developers, cryptocurrency investors, reality stars, etc. Always be knowledgeable on current trends and topics.

19) Be informed on local and international news, threats, and events that affect the industry and the needs or operational aspects of your clients.

20) Don’t be arrogant, there is a fine line between being confident and arrogant. Never cross it…There usually is no way back once the damage is done.

Denida Zinxhiria Grow

Founder & CEO

Athena Worldwide

Athena Academy

Nannyguards

Managing Partner

LeMareschal LLC

Things to consider before you hire an Executive Protection team aka Bodyguards

 To all CEOs, celebrities, VIPs and high value individuals…

At some point in your careers, you will most likely find the need to retain, or at the very least, inquire about close protection services for yourselves, your loved ones and possibly for those you employ closest to you.
      Now, the list of companies and corporations that provide these type of services is quite lengthy and, while at first they all appear very impressive, you need to be thorough as you take a deep look at them and the ideals and morals they represent. Again, you are searching for the perfect fit that best protects yourselves, your families, employees and all things that you need secured and confidential.
      A quite disturbing trend as of late has been the repeated posting of pics with you as the client, at your locations and in front of your vehicles, private planes, residences, etc. while boasting about the details of who you might be, what was happening or other items of a secure nature. Now, this is entirely unacceptable no matter what the terms or conditions of their employment may be with you. You, and all that that may encompass, are to be secure, confidential and invisible for all intents and purposes. Period.
      Social media has become the source of all communications amongst a great number of these entities and this in turn has led to a trend of exposing enormous amounts of confidential client information when it is not only unnecessary but highly unprofessional and, frankly, childish. At times, it has even been portrayed as “marketing” when, in it’s true form, it’s nothing more than schoolyard bragging.
      So, when researching a prospective organization that you perceive may be the one you will choose, a thorough search of all related social media should be performed. The company’s sites, the reviews and even the social media sites of any/all possible employees that you might hire from their corporation. If they are willing to expose their previous clients with seemingly reckless abandon, you will most likely be the next celebrity/VIP pic that hits the Facebook/Instagram/LinkedIn circuit and that is, I’m quite sure, not your desire at all.
      Many companies will show an endless supply of “tactical” pictures, extreme condition photos, worst case scenario snapshots, etc. Please understand that most of the organizations are composed of a large number of former military members, former LEO/SWAT members and private security contractors who have “been there & done that”. But it is always wise to remember that while these skills are highly advantageous should everything go tragically wrong in your day, these type of days should never happen if the proper planning is performed which is completely above and beyond the “hard skills” as they are often referred to.
      Another highly recommended item is a detailed NDA and total social media blackout for all involved. Leave nothing to chance and be very clear regarding the seriousness that this represents to you and the severity of disciplinary action should it be violated. Again, you and all you hold most dear are to be secure, confidential and private and definitely NOT on the front page of a local newspaper, tabloid, media page or out to the highest bidder.
      Always remember this…You came looking to us with your concerns and fears, placing your overall well-being in our capable hands. With that in mind, you should always feel protected, safe and secure from anyone or anything that might wish to harm you. And that harm should NEVER be at the hands of the very people whom you have so willingly trusted to provide the very best security, protection and peace of mind.

Denida Zinxhiria Grow

Founder & CEO

Athena Worldwide

Athena Academy

Nannyguards

At Athena Worldwide we are industry leaders for promoting, training and staffing female bodyguards internationally. With our affiliate offices, we can provide world-wide close protection and executive protection services for entertainment professionals, politicians, CEOs, Royal Families, journalists, clergy and corporate personnel. Want to find out more about female bodyguards? visit www.athenaworldwide.com