To all CEOs, celebrities, VIPs and high value individuals…
At some point in your careers, you will most likely find the need to retain, or at the very least, inquire about close protection services for yourselves, your loved ones and possibly for those you employ closest to you. Now, the list of companies and corporations that provide these type of services is quite lengthy and, while at first they all appear very impressive, you need to be thorough as you take a deep look at them and the ideals and morals they represent. Again, you are searching for the perfect fit that best protects yourselves, your families, employees and all things that you need secured and confidential. A quite disturbing trend as of late has been the repeated posting of pics with you as the client, at your locations and in front of your vehicles, private planes, residences, etc. while boasting about the details of who you might be, what was happening or other items of a secure nature. Now, this is entirely unacceptable no matter what the terms or conditions of their employment may be with you. You, and all that that may encompass, are to be secure, confidential and invisible for all intents and purposes. Period. Social media has become the source of all communications amongst a great number of these entities and this in turn has led to a trend of exposing enormous amounts of confidential client information when it is not only unnecessary but highly unprofessional and, frankly, childish. At times, it has even been portrayed as “marketing” when, in it’s true form, it’s nothing more than schoolyard bragging. So, when researching a prospective organization that you perceive may be the one you will choose, a thorough search of all related social media should be performed. The company’s sites, the reviews and even the social media sites of any/all possible employees that you might hire from their corporation. If they are willing to expose their previous clients with seemingly reckless abandon, you will most likely be the next celebrity/VIP pic that hits the Facebook/Instagram/LinkedIn circuit and that is, I’m quite sure, not your desire at all. Many companies will show an endless supply of “tactical” pictures, extreme condition photos, worst case scenario snapshots, etc. Please understand that most of the organizations are composed of a large number of former military members, former LEO/SWAT members and private security contractors who have “been there & done that”. But it is always wise to remember that while these skills are highly advantageous should everything go tragically wrong in your day, these type of days should never happen if the proper planning is performed which is completely above and beyond the “hard skills” as they are often referred to. Another highly recommended item is a detailed NDA and total social media blackout for all involved. Leave nothing to chance and be very clear regarding the seriousness that this represents to you and the severity of disciplinary action should it be violated. Again, you and all you hold most dear are to be secure, confidential and private and definitely NOT on the front page of a local newspaper, tabloid, media page or out to the highest bidder. Always remember this…You came looking to us with your concerns and fears, placing your overall well-being in our capable hands. With that in mind, you should always feel protected, safe and secure from anyone or anything that might wish to harm you. And that harm should NEVER be at the hands of the very people whom you have so willingly trusted to provide the very best security, protection and peace of mind.
At Athena Worldwide we are industry leaders in promoting, training, and staffing female bodyguards internationally. With our affiliate offices, we can provide worldwide close protection and executive protection services for entertainment professionals, politicians, CEOs, Royal Families, journalists, clergy, and corporate personnel. Want to find out more about female bodyguards? visit www.athenaworldwide.com
”Female Bodyguards are in high demand!” I am sure you have heard this before but as a female Close Protection Operative you are still struggling to find a job. There are many misconceptions regarding our role in the industry. In this article, we will try to address some.
Anyone who has read my articles knows that I base most of them on questions or inquiries from those professionals who either offer good and accurate advice or from those who ask for it.
First, I prefer placing female Close Protection Operatives with female clients or their children for the client’s comfort or peace of mind. Some males are easily suited to this task but the client may simply think that a male does not belong in constant close proximity and occasionally in isolated private settings with the kids or a client’s wife. This can be equally true with female CPOs and male clients but the concern of inappropriate behavior with the children dissolves when a female is placed with them. Remember, it’s always up to the client.
The most active topics to come through my office are all related to females in the Executive Protection industry. As a female CPO, a business owner, and as the founder of a successful training academy exclusive to females in the Personal Protection Industry, I will address a few of the most popular statements I am routinely tasked with arguing against.
“A female CPO is better than a male CPO”
Your gender doesn’t make you better in this profession. What allows you to outperform a colleague or be more suited to a specific task is how well you meet or can adapt to a client’s specific needs. In our case, the security needs that a client may have might be provided by a female, male, canine, or even a machine.
“It is very hard for a woman to break into this industry”
Well, it is also difficult for a male to break into this industry. Training, experience, personality, knowledge of how to dress, how to drive, and a really well-polished CV mean nothing if you believe that you have some preordained right to be here. Both women and men alike will be passed over equally if they lack humility, charm, manners, couth, education, social polish, or real-world experience. Which of these is most important?
“It is hard to find a job”
Keep in mind that the market for female CPOs has historically been smaller which means you have to compete harder to get the job.
It is worth mentioning that in cases where security is needed for females and kids, many clients are looking for not just female CPOs but feminine looking females to place next to their wife, sister or daughter so if you are a female with a very harsh or more masculine appearance, you reduce your chances of being hired. And if a male appears too feminine or too “cute” or even too “handsome” he may not be hired either. You see, it is not your gender, it is the appearance you choose to reflect to your client, and it is your client’s perception you must cater to in order to get hired.
Additionally, my records show that a majority of females who want to break into the industry seem to be older than 40 years of age. It seems that many women who are retired Law Enforcement or military are looking to get into the private security industry. The fact is that unless you are applying for a Nanny position, most clients are looking for 25 to 38-year-old CPOs with at least 5 years of experience. So at 40+ with no experience, men and women alike stand less of a chance against a younger experienced CPO.
Finally, among those women who complain that they can’t find a job, a vast majority of them do not have what it takes to be hired or they do not know how to sell their skills. Having a large database of female candidates and qualified operatives allows me to compare them to each other.
Here is what I found out of 400 applications:
Some don’t have a passport.
Some don’t have a local State license and can’t drive.
Some have no firearms license or experience with anything mechanical.
Some are waiting to apply for licenses as they are interviewed and being hired by a client or a company.
Understand that if you don’t have the licenses or other qualifications, you will never be considered for a position, so act in advance. And if you make a misstatement of facts to get hired, you will get fired and never hired again.
Some are not willing to relocate and looking only for gigs in their area. Many female candidates are not willing to relocate due to being married with kids. Although a male CPO can leave his wife and kids behind, it is traditionally harder and less socially acceptable for a female CPO to do so. Many women in the U.S. left to fight in the Gulf War in 2002. The practice of the Father staying behind became acceptable there and the trend quickly spread to other countries.
Some are not willing to take an entry-level position even though they have not much experience.
Some do not know how to present themselves professionally during a phone, video, or live interview.
Some women practice the outward arrogance associated with a man’s success when they have a couple of good assignments and don’t recognize when this attitude is rejected by the client or colleagues. This is a problem with the men too so again, no difference.
The result is, if you rub the placement company or client the wrong way, your CV goes in the trash. Turn down too many offers due to money (I had a candidate with zero experience who was requesting more payment than what the rest of the team was being paid) or other issues and we will stop calling. If you don’t have a verifiable track record and reputation, you cannot make demands. Fail to answer when we call with an offer or fail to present yourself after the first selection and we will not call back……ever. Clients are looking for people who can commit and be responsible.
“Female CPO’s are paid less”
From my experience both personally being an operative and placing females with other companies or clients I highly disagree with this. I have always been paid the same as the rest of the team and even more than the rest of the team when my performance or qualifications were measured against theirs.
In closing, we need to clarify and understand four things:
1) If you are making less than your colleagues, male or female, remember that you agreed to the terms of your employment. It was your choice.
2) If you don’t know how to ‘’sell’’ your skillset then you have missed something in your professional training. Go back to the basics and learn how to respond to a contract offer.
3) If you are a beginner, you may have to agree to a lower rate in order to build up your experience and work portfolio. If you do your job, you will progress.
4) Because of the nature of the services needed, some team members may work fewer hours than the rest of the team, therefore they may be paid less. If you are a female working with the kids for 6 hours a day, you cannot compare your position with a CPO that works for 10 hours driving the car or standing next to the client. If you are doing equal work on equal ground, you should argue for equal pay and equal treatment. If you don’t like the terms, don’t take the job. If you find out after you accept a position that you are paid less, chalk it up to a lesson learned and don’t make the mistake next time.
The demand for female CPOs has increased steadily over the last decade. If you are not working or not earning what you think you are worth, ask yourself the following:
-What kind of experience do I have?
-What education do I have?
-Does my personality, loyalty, integrity, knowledge, skill, and ability add to the client’s needs or solutions?
-How I’m I presenting myself in online forums or social media? Unfortunately, there are many female operatives who are using unprofessional ways to present themselves in the industry. Provocative pictures, aggressive and insulting language to other operatives, etc.
-How does my CV measure up against the other candidates interviewing for a position?
-Am I willing to take an entry position job or a job that pays less to progress and make my connections in the industry? Some companies may not have the budget to pay big money and they may be stuck with finding someone, so if you have nothing else to do, I would highly suggest you take that job. Many of us would highly appreciate an operative who can cover a position when we are having hard time filling it and make sure we call you again for a better placement.
If you need a professional assessment of your CV or even your image or need to add to your skillset, go to our website. There is guidance there to help you. Or reach out to us.
Remember, ladies:
You are equal in your ability to protect a person from the threat of another but the opportunity to perform will be based on a human being assessing your value to the effort. What are you doing to increase your value to the person that needs what you offer? And, as always, there are a number of well qualified, experienced, time tested female agents out there that you can reach out to and speak with regarding further questions, mentorship, and guidance…We’re all here to help!
At Athena Worldwide we are industry leaders for promoting, training and staffing female bodyguards internationally. With our affiliate offices, we can provide world-wide close protection and executive protection services for entertainment professionals, politicians, CEOs, Royal Families, journalists, clergy and corporate personnel. Want to find out more about female bodyguards? visit www.athenaworldwide.com
We know what the Term “Warrior Mindset” is supposed to mean.
It is having the emotional drive and mental preparedness to think through the problem, fight through the problem and then not stopping until you are satisfied with the solution. While this works well on the battlefield, can we assume that this “mindset” will work in the Executive Protection Industry?
Who hasn’t heard the term “Warrior Mindset”? It brings to mind a soldier on a battlefield, covered in blood and dirt, with either a sword or a battle rifle, surrounded by the bodies of his fallen enemies.
It also brings to mind a person who wakes up at 5 a.m. and runs 5 miles, before he does 100 push-ups and then still hits the speed bag, all before 6 a.m., then calmly walks into the board room at 9 a.m. and conquers the world with the confidence of a 5 star General.
The negative of this vision however, is the tanned muscular former soldier that still has his mustache and goatee left over from Afghanistan, standing around in his name-brand tactical pants, with his eyes covered by his name-brand sunglasses and his finger indexed over his name-brand rifle. Let’s not forget his name-brand hat that he doesn’t have the decency to remove when he enters a room, or the name-brand chewing tobacco he won’t spit out before he speaks. And the battlefield language and military vernaculars he uses to insure that everyone around him knows he is (or was) a soldier.
So the question really isn’t whether the Warrior Mindset will work, or has a place in our profession of Executive Protection, it is whether the person hired for the job can adapt the warrior mindset to our profession with the appropriate amount of finesse, etiquette, good manners, consideration and common decency, all of which are ignored in combat training.
It is possible to take children who were raised with good manners and turn them into foot soldiers, or take soldiers with no social polish and train them as officers, (understanding that officers are taught civility, manners and etiquette as part of their training and operating protocols), but it is almost impossible to convince a billionaire businessman that a Neanderthal can fly jet fighters or that an infantry soldier can wear a suit and blend in with a group of world class business leaders.
So the question has to be answered with another question:
Is it possible to hire a person with the “Warrior Mindset” who also possesses the other qualities desired by the client?
To answer that question, you have to ask the client what they expect.
Since every client is different and each of their needs and risk scenarios is different, an extensive client questionnaire must be completed and analyzed in order to interview, handpick and if needed, train the right individual for the job.
In preparation for this article, I contacted several past clients for whom I no longer provide service and reviewed about 40 questionnaires files. Here are comments from the majority of the clients questioned along with the most desired qualifications:
Minimum of a high school diploma
Have 10 client references and 10 personal references
Speak, read and write in the language of the country you operate in.
Height not over 6 feet 2 inches (188 cm) for men
Height not over 5 feet 9 inches (175.26 cm) for women
Weight not over 220 lbs men, 160 lbs women for max height.
35 to 50 years of age
Manicured or at least well groomed nails. (men and women)
Know how to tell time and ALWAYS be 15 minutes early.
Be fiscally responsible with the client’s money
Don’t talk too much but always have an answer to any question
Smile, be polite, speak quietly but with authority
Don’t get too friendly or too comfortable with the client
Be both typing and computer literate
No visible tattoos. (This means outside of a bathing suit line)
No piercings other than ladies earlobes (None for men)
No facial hair. (this includes mustaches, beards, and sideburns)
No strong perfumes or colognes
Must wear antiperspirant and deodorant
Never out-dress the client (no jewelry or expensive watches, no cuff-links, no bright scarves or ties, no designer suits or shoes, no three-piece or double-breasted suites, and ladies…. No dresses……ever).
Men, no hair on the collar. Women, hair tied back in a bun. No ponytails for women or men.
Only one button undone below the collar when a tie is not worn
If you carry it, know how to use it. (this includes weapons of any kind, electronic devices including cell phones and counter-surveillance equipment)
Know how to drive and how to prepare the car for the client
Know business and dining etiquette
Know how to lose an argument gracefully.
Know how to say please, thank you, good night and good-bye.
One thing to consider is that if a person won’t shave and cut their hair in order to get hired, how difficult is it going to be to manage them?
Notice on this list that Shooting and martial arts was not even referenced or mentioned. So before you agree to work for your next client, ask yourself if you or your team members fit the client’s overall needs and if the Warrior Mindset fits the client’s needs? Regardless of the answer, you are the one that has to adapt.
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