C-Suite security

CEOs Under Attack – The Growing Risks for Corporate Leaders

March 9, 2025LeMareschal

This article was first published in Chief Executive Officer

The recent assassination of UnitedHealthcare CEO Brian Thompson has cast a spotlight on the vulnerabilities faced by many corporate leaders and is a great example of how C-Suite executive’s safety can affect not only their personal wellbeing, but also can drastically affect a company’s reputation and stock. According to News Nation, UnitedHealth Group shares are down more than 14% since Thompson was shot and the company is counting its losses in billions.

While many corporations see security as an unnecessary financial loss and many won’t consider it in their budget, history has shown us that failing to protect their executives can cause an enormous financial loss. As we have seen, there have been many reported incidents surrounding violence towards C-suite executives. Some of the most well-known cases, the kidnappings of the Toronto crypto company CEO who got kidnapped last November and was held for $1M ransom before being released, the murder of the tech executive Bob Lee, founder of Cash App in San Francisco, in 2023, and the death of another tech executive Vivek Taneja, who was assaulted in downtown D.C. on February of the same year and succumbed to his injuries a day later. These incidents, along with many others, bring again to light potential dangers that corporate leaders face today.

Photo by Tima Miroshnichenko on Pexels.com

Reality Check

While the general public assumes that all high-profile individuals, including celebrities, have security, the reality is that many C-suite executives operate day-to-day without any security presence. Whether they are traveling for business, attending meetings and conferences, or simply going about their daily routines, these individuals often find themselves exposed to various threats without the support of a dedicated security team.

The reasons for this vary. In some cases, the cost of executive protection is not prioritized within the company’s budget. In others, reductions in force (RIF) have affected the security team. Additionally, even when security is provided, many executives resist it, preferring to avoid the perceived inconvenience of having protection around them. One of the biggest challenges when assigning security to specific individuals is their non-compliance, as they believe they will lose their privacy and be forced to change how they live their lives.

Significant Incidents Involving CEOs:

Brian Thompson was the latest victim, but not the only one by far:

Pava LaPere, a 26-year-old tech entrepreneur, was found dead on the roof of her building, half-naked, strangled, and brutally beaten.
51-year-old Forrest Hayes, the former senior director of Apple’s worldwide operations, was killed by a high-priced prostitute who injected him with a lethal dose of heroin and then left him to die on his luxury yacht.
In 2019, Tushar Atre a tech executive and founder of a Santa Cruz-based web design company, was kidnapped from his home on October 1, 2019. He was later found dead in his girlfriend’s BMW SUV. Several suspects, including former employees, were arrested in connection with his death.
In 2022, Artemis Seaford, a high-level executive at Meta and dual U.S. – Greek national, was found to be surveilled by surveillance-for-hire software for around one year.
In 2015, Tadas Kasputis, one of the founders of CoinStruction and the ExMarkets crypto-exchange was kidnapped in his hometown Kaunas city in Lithuania by criminals who wanted to gain access to his crypto wallet.
In 1998, Bill Gates, was hit in the face with a cream pie as he was about to enter a building for a meeting in Brussels.
In 2018, Jeff Bezos had his mobile phone “hacked” after receiving a WhatsApp message.

As we can see from multiple cases, threats towards these individuals can come from any direction and at any given opportunity. Those of wealth or stature in society find themselves becoming a target or being “condemned” by groups who feel that they somehow deserve more and that their goal is best obtained through violence of some sort.

We all saw how executives and personnel from pharmaceutical companies were targeted during the Covid lockdowns and how specific minorities (Asian) have been singled out for harassment recently due to stories surrounding the supposed origins of Covid as well as the tedious political arena of U.S/Chinese relations. Russian businessmen/women have become victims of various crimes against themselves, their families, assets, and companies.

The Need to Protect the Brand

One thing that often escapes the attention of many corporate boards is that CEOs and other high-level C-suite executives are not just leaders of their organizations, they are the face of the company, the human embodiment of the Brand. Protecting these individuals extends far beyond safeguarding their lives; it is also about safeguarding the brand’s reputation, market value, and future stability.

The visibility of executives today has grown exponentially. Shareholders, clients, and the media closely associate a company’s identity and trustworthiness with its leadership team. When a CEO or prominent executive is harmed, whether through assassination, kidnapping or any other physical harm, the ripple effects can be catastrophic for their organizations. Such events can erode stakeholder confidence, shake public perception, and cause financial volatility.

For example, and as we mentioned earlier, following the tragic assassination of UnitedHealthcare CEO Brian Thompson, the company’s stock value reportedly dropped over 14%, resulting in billions of dollars in losses. This kind of damage is not limited to financial metrics alone; it can also impact on employee morale, customer trust, and the company’s ability to attract new business.

The brand-equity connection is further amplified in industries like technology, finance, crypto and healthcare, where executives are often seen as visionaries or cultural icons. Consider figures like Bob Lee, founder of Cash App, whose untimely death not only shocked the tech world, but raised concerns about safety for executives in high-risk urban environments. In these scenarios, the absence of robust protection not only puts lives at risk but also undermines the strength of the brand narrative and leadership continuity.

Corporate boards must understand that executive security is not just some numbers in your budget as an expense, but a proactive and strategic investment in their brand protection. While the first thing that comes to mind is the importance of preserving human lives, organizations have to also realize that any harm done to their executives and employees will have a tremendous impact on their business.

The loss of the leaders in their business (the brains behind their products), the loss of their intellectual property, and the disturbance of their daily operations will cause the employees, customers and investors to lose faith in them. Failing to protect their own executives leaves companies vulnerable, not just to physical threats but to reputational damage that can take years to repair.

The Giant With Feet made of Clay

One thing that has become increasingly apparent in light of these recent incidents is how surprisingly easy it can be for individuals, often with limited resources, minimal planning, and very little experience, to approach, harm or embarrass high-profile public figures, including CEOs and other C-suite executives. These events expose a concerning vulnerability: corporate leaders, who represent power and authority can still be physically or reputationally damaged with alarming ease.

The very perception of strength that many companies project, be it through financial dominance, market influence, or industry leadership, can quickly crumble when their most visible representatives are attacked or harmed. It reveals the “giant with feet made of clay”: an entity that appears powerful and unstoppable on the surface but, in reality, cannot adequately support or protect its executives, leaving them exposed to danger.

This illusion of invincibility creates a dangerous dichotomy. While corporations may excel at presenting their resilience in business operations, their failure to ensure the security of their leadership undermines their credibility. Each time a CEO or executive is harmed (whether through kidnapping, physical assault, or character assassination) it sends a message to stakeholders, employees, and even competitors that the “giant” is vulnerable. The company’s façade of stability cracks, and the repercussions can be severe:

Financial Fallout: Attacks on executives often trigger stock price drops, erode investor confidence, and cause millions, if not billions, in losses.
Reputational Damage: If a company cannot protect its leadership, what message does that send to clients, employees, and the public?
Operational Disruption: The absence or incapacitation of key executives can destabilize decision-making and hinder long-term strategic goals.

High-profile incidents, like the assassination of UnitedHealthcare CEO Brian Thompson or the kidnapping of crypto executives such as WonderFi’s Dean Skurka, are not anomalies, they are warning signs. They demonstrate that harm can come, not just from organized, well-funded adversaries or criminal organizations, but also from individuals acting alone with limited means. These cases emphasize a critical truth: public figures, especially those in leadership roles, are increasingly accessible targets.

Companies must reassess their priorities and abandon the illusion that their leaders are untouchable simply because they are perceived as powerful. Executive protection for your C-Suite executives is not a luxury or a budget allowance; it is a necessity. A company that fails to shield its most visible assets, its leadership, risks becoming a symbol of fragility rather than strength.

What Comes Tomorrow?

For those closely following the latest incident, the aftermath of UnitedHealthcare CEO Brian Thompson’s assassination reveals troubling insights into public perception and growing hostility toward corporate leaders. Social media platforms quickly became a breeding ground for disturbing reactions. The majority of users were seen mocking or justifying Thompson’s death, with some going so far as to openly encourage similar attacks against other CEOs.

This online vitriol has already inspired real-world consequences. In a concerning copycat case, Briana Boston, a 42-year-old Florida woman, was charged after allegedly making a threatening call to BlueCross BlueShield over a rejected medical claim. While her actions did not escalate to violence, the threat underscores how quickly frustrations directed at executives can boil over into actionable hostility.

The assassination of Brian Thompson has set off a dangerous chain reaction. According to a recent warning issued by the New York Police Department (NYPD), US healthcare executives now face a heightened risk to their safety. Authorities uncovered an online “hitlist” circulating in the wake of Thompson’s death, featuring names, photos, and salaries of numerous other health insurance executives.

This list has amplified the sense of vulnerability. Executives who were once seen as inaccessible are now being publicly targeted. Compounding the issue, “wanted” posters featuring the faces and personal details of healthcare CEOs have appeared throughout Manhattan. These acts, whether meant as intimidation, protest, or a precursor to violence, signal a troubling escalation of hostility toward corporate leadership.

We are dealing with a disturbing growing phenomenon: digital outrage is no longer contained to online spaces. Social media platforms, already rife with grievances about systemic inequities, economic struggles, and corporate distrust, are now amplifying calls for real-world action against executives. Online forums and posts can radicalize individuals, especially those with personal frustrations or grievances, encouraging them to take matters into their own hands.

What comes tomorrow is not limited to healthcare. Brian Thompson’s assassination and its fallout serve as a stark warning to leaders across all industries. CEOs and C-suite executives are increasingly vulnerable, both as visible symbols of power and as targets of systemic frustrations.

Companies that fail to recognize and respond to this evolving threat landscape risk not only the lives of their leaders but also the stability of their operations and the trust of their stakeholders. The time for reactive measures has passed. A proactive, strategic approach to executive protection is now a necessity.

Don’t Be The “Giant With Feet of Clay’’

The evolving threat landscape necessitates a proactive approach to C-Suite executive protection. Companies should start thinking proactively, stop placing security as the first budget cut and must balance the need for security with the personal preferences of their executives, ensuring that protection measures are both effective and minimally intrusive.

Prioritize Executive Security: They should start treating executive protection as an integral part of corporate strategy, not an afterthought.
Adopt Proactive Risk Management: Conduct threat assessments, monitor vulnerabilities, and implement protective measures before incidents occur.
Invest in Discreet and Effective Security Solutions: Develop security protocols that do not disrupt executives’ lives but still provide robust protection.

As we have seen, the message is clear: the world has changed, and so must corporate priorities. CEOs and other C-suite executives are not only the face of their organizations, but they are also vital assets whose safety directly impacts a company’s stability, reputation, and bottom line. Ignoring this reality exposes businesses to unnecessary risks that can have catastrophic consequences.

The “giant with feet made of clay” is no longer a metaphor; it is a warning. Companies must shed the illusion of invincibility and untouchability and take decisive, proactive action to protect their leadership. By prioritizing security, managing risks effectively, and implementing discreet security measures, businesses can protect not only their executives but also their brand, market value, operations, and future success.

In an era where a single incident can bring a giant to its knees, the choice is simple: adapt and fortify, or remain vulnerable and hope you are not next.

Keeping C-Suite Executives Safe

Featured

There have been many reported incidents surrounding violence towards C-suite executives, with the most well-known case, the murder of the tech executive Bob Lee, founder of Cash App in San Francisco, last year and the death of Vivek Taneja, who was assaulted in downtown D.C. on February 2nd and succumbed to his injuries a day later. These incidents, along with many others, bring again to light the ongoing issue with crime rates in specific areas and the potential dangers that corporate leaders may face. We can all agree that in today’s world, the safety and security of high-profile individuals, particularly C-Suite executives, has become paramount. Targeted attacks, opportunistic attacks, kidnappings, thefts, workplace violence, cyber threats, natural disasters, and active shootings are some of the frequent risks that can pose a threat to their safety.

Photo by Christina Morillo on Pexels.com

The Reality for Many Executives

One thing that the public does not know is that, unlike high-profile politicians or celebrities who often have round-the-clock security details, many C-Suite executives operate day-to-day without the constant presence of protective teams. Whether they are traveling for business, attending business meetings and conferences, or simply going about their daily routines, these individuals may find themselves exposed to various threats without the support of a security entourage. Often, the cost of their safety is not considered to be within their company’s budget, and many of them are fairly resistant to having a team of protectors consistently around them.

Opportunistic and Targeted Threats

Pava LaPere, a 26-year-old tech entrepreneur, was found dead on the roof of her building, half-naked, strangled, and brutally beaten with a brick. She was killed by Jason Billingsley who, having been under police surveillance for another woman’s sexual abuse, was allowed to enter the building by LaPere herself.
51-year-old Forrest Hayes, the former senior director of Apple’s worldwide operations, was killed by a high-priced prostitute who injected him with a lethal dose of heroin and then left him to die on his luxury yacht.
In 2019, Tushar Atre was kidnapped from his own home early in the morning hours and later on found dead. He was stabbed and shot multiple times.
In 2022, Artemis Seaford, a high-level executive at Meta and dual US. – Greek national, was found to be surveilled by surveillance-for-hire software for around one year. Seaford was another victim of the “Greek Watergate,” for which the Greek government has been accused of spying on a number of its own citizens, including politicians, journalists, activists, and business owners.

As we know and can clearly see from multiple cases, threats can come from any direction and at any given opportunity. Those of wealth or stature in society find themselves to becoming a target or being “condemned” by groups who feel that they somehow deserve more and that their goal to achieve is best obtained through violence of some sort. We all saw how executives and personnel from pharmaceutical companies were targeted during the Covid lockdowns and how specific minorities (Asian) have been singled out for harassment recently due to the tedious stories surrounding the supposed origins of Covid as well as the tedious political arena of U.S/Chinese relations. Russian businessmen/women have become victims of various crimes against themselves, their families, assets, and companies.

How many Americans are targeted while overseas during their business or leisure trips, and how many executives are regularly targeted during company layoffs as well? While the first thing that comes to mind is the importance of preserving human lives, organizations have to also realize that any harm done to their executives and employees will have a tremendous impact on their business. The loss of the leaders in their business (the brains behind their products), the loss of their intellectual property, and the disturbance of their daily operations will cause the employees and customers to lose faith in them and they won’t feel safe within their facilities anymore.

Keeping Executives Safe

One may ask, how then can executives be safe and protected against natural disasters or physical and cyber security threats if they cannot be provided with a security team? The different attacks, the threat level, the fast social-political-geopolitical changes, and incidents that have already taken place, underscores the critical need for C-Suite executives to be better prepared and equipped with basic safety procedures and skills to ensure their well-being in the absence of dedicated protection.

Corporations have a responsibility to invest in the education and training of their executives to mitigate risks and safeguard their well-being. By providing specially designed safety training programs, companies can empower their leaders with the tools and knowledge necessary to protect themselves and make informed decisions in challenging circumstances. Not only will a safety training program benefit the individuals and organizations by saving lives, but it will also help with mitigating legal and financial risks, protecting intellectual property, protecting daily operations, improving productivity and morale, demonstrate corporate social responsibility, and enhance company’s reputation. We know that not all organizations have physical security teams for their executives. Some may not have the budget for it, and some, though the evidence is quite clear, do not see the necessity for it. However, there is a way for all businesses, big and small, to make their people safer.

Safety Educational Programs for Executives

Our team at LeMareschal has had the pleasure of conducting private classes for C-Suite executives and tech companies’ employees in the past. From our experience, we found out that many approach the training with an open mind and realize early on how much they need it, and some even say “I wish I would have done this earlier”. When you decide to provide these type of training options to this specific target group, you should consider who these people are and which environments they exist, create, and travel within. The purpose of these training programs is to provide them with the situational awareness that is required to navigate in the society that we live and travel in, and the knowledge and skills needed to protect themselves and their employees from potential safety risks. In today’s world, personal safety is increasingly important for everyone!

Considering the fact that many of these executives and employees are very busy individuals, there is a time restriction issue that you will always have to compete with. The training has to be long enough to give them a solid understanding of included topics, but also short enough to make it possible for them to attend. Sometimes people and organizations may be interested, but the timeframe required doesn’t allow them to give it any serious consideration.

What Topics Should an Executive Be Trained in?

As we’re sure there are quite of number of opinions on this subject, we have listed below some of the topics that we have found to be most helpful.

• Situational Awareness – How to be aware of their surroundings and identify potential threats. This includes identifying dangerous areas, suspicious individuals, and potential safety hazards.

• Body Language and pre-attack indicators – How to identify suspicious individuals according to their body language and facial expressions. This will also teach them how to identify deceit.

• Basic Threat Assessment – How to assess potential threats to their safety, including identifying potential risks in their work environment, while traveling, and even in their homes.

• Cybersecurity Awareness – Executives must be taught the importance of cybersecurity and how to protect their personal and professional devices and their confidential information from online threats.

• Travel Safety – How to stay safe while traveling, including how to navigate unfamiliar locations, how to use public transportation safely, how to avoid common travel scams, how to be safe in regards to hotels, how to identify and estimate risks while travelling, how to plan for a safe trip and what to consider when preparing in advance.

• Cultural Etiquette – How to avoid risk and embarrassment and how to draw less attention by adapting to local cultural behaviors.

• Emergency Preparedness – Executives will gain the knowledge and skills needed to respond to emergencies, including natural disasters, medical emergencies, and active shooter situations.

• Active Shooters – How to respond in the case of an active shooting situation. What steps to take to protect themselves and others.

• Security Measures – How to secure their homes, offices, and personal belongings to reduce the risk of theft and burglary and how to use personal protective equipment and apps.

• Stalking and Harassment – How to identify stalking signs, how to report it, and how to deal with it before it escalates.

• Conflict Management – How to identify different categories of conflict, how to manage it properly, and how to de-escalate situations as they arise.

• First Aid – This will help executives learn the basic first aid skills in case they have to respond to medical emergencies and injuries until professional help arrives.

In an era where threats to personal safety are ever-present, investing in the education and training of executives is not just a prudent business decision, but a wise preventative strategy. By equipping the ‘’brains’’ of your organization with the necessary skills and knowledge to protect themselves, your corporation can mitigate risks, protect your most valuable assets, and demonstrate a commitment to the well-being of your leadership team.

LeMareschal’s subject matter instructors are ready to come alongside and instruct your organization on how to be safe, more aware, and thus highly productive.

Any further questions? Give us a call for a free consultation.