March 9, 2025

The Missing Link in Executive Protection: Why Protective Intelligence Services Matter More Now Than Ever

March 9, 2025LeMareschal

Those who have been in the business for some time will tell you that executive protection is 90% about preventing threats and only 10% about responding to them. Preparation is key when it comes to protective details, and while physical security measures, highly trained agents, luxury vehicles, and advanced equipment are all critical components of any operation, one often-overlooked asset can mean the difference between proactive protection and reactive response: protective intelligence services.

We can all agree that the world is rapidly changing, and with it, so are the threats, how they materialize, and the individuals behind them. The ways in which hostile actors can reach and harm your clients are constantly evolving. A bodyguard today must consider and prepare for risks and threats that are significantly different from those of 15 or 20 years ago. The digital age has given criminals, stalkers, and hostile actors new tools to track, target, and attack high-profile individuals.

Protective details are often perceived by the public as a purely physical profession, standing guard outside a client’s hotel room, escorting them from point A to point B, and responding to immediate threats. However, in reality, there is far more happening behind the scenes. A successful protective detail involves more than just the agents’ strength or combat skills. A security team that relies solely on reactive methods rather than proactive strategies is doomed to fail. If your protective team lacks the critical foresight needed to anticipate threats, avoid danger, and prepare before a situation escalates, failure is inevitable and failure in this industry can mean human loss, physical harm, asset loss, or reputational damage.

If you ask executive protection (EP) agents how often they have been provided with necessary protective intelligence by the companies that hired them, the majority will likely tell you they haven’t, unless they worked for a major corporation that either invested in its own intelligence division or sourced intelligence from a third party.

The reality is that most security firms neglect to integrate intelligence gathering and analysis into their protective operations, often citing cost concerns or client unwillingness to fund such capabilities. This short-sighted approach leaves agents in the field operating in a vacuum, exposed to a variety of dangers, limiting their ability to anticipate threats, assess risks, and make informed decisions that could prevent an incident before it happens. These security providers fail to recognize that protective intelligence is now a fundamental part of executive protection, just as advances, risk assessments, and threat assessments are (or at least, should be, for those still neglecting these basics). Intelligence should not be provided only if the client requests it; rather, it must be an integral part of every protective detail.

The Role of Protective Intelligence in Executive Protection Settings

Decades ago, intelligence services were primarily associated with government agencies and large corporations. However, today, with advancements in technology and access to open-source information, intelligence can be integrated into organizations of any size, whether small or large.

Consider this scenario: Your protective team has taken all necessary steps to keep your client’s dinner meeting at an A-list restaurant safe and confidential. They even booked the reservation under an alias. However, another customer at the restaurant recognizes your client and tweets on X, “Guess who’s having dinner at our restaurant?” followed by #YourClientsName.

Now, the location of your client’s dinner is public knowledge, rapidly spreading across X and other social media platforms. Meanwhile, your executive protection (EP) team still believes the visit is confidential, unaware that the client’s whereabouts have been exposed. This is critical information they should have in order to take precautions and act accordingly. But without protective intelligence services, they wouldn’t even know the exposure had occurred.

Now, let’s consider another scenario. One of your clients is on a business trip, staying at a hotel. Nearby, a protest is forming and moving closer to the hotel. As a security provider, you would want to advise your client to stay put until the situation stabilizes. But again, without intelligence services monitoring such developments, you wouldn’t have the necessary information to take proactive measures and you would ignorantly move your client into harm’s way.

Why Intelligence Matters in Executive Protection

Executive protection is not just about reacting to threats, it’s about preventing them from occurring in the first place. This is where protective intelligence plays a crucial role. While general intelligence involves gathering and analyzing information across various domains, protective intelligence is a specialized discipline focused on identifying, assessing, and mitigating threats before they materialize into real dangers.

Many executive protection teams rely solely on physical security measures, such as bodyguards, armored vehicles, and surveillance equipment. However, without an intelligence-driven approach, these teams are operating in the dark, reacting to threats as they unfold rather than anticipating, mitigating, avoiding, and/or neutralizing them ahead of time.

The Role of Protective Intelligence

Protective intelligence serves as the foundation of proactive security. It enables security teams to:

–Identify Threats Before They Become a Problem – Protective intelligence involves continuous monitoring of potential threats, including hostile actors, criminal activity, cyber threats, and geopolitical risks. This allows security teams to take preemptive measures rather than relying on last-minute reactions.

–Enhance Situational Awareness – Protective intelligence provides real-time updates on crime trends, civil unrest, and other evolving security threats in locations where clients are traveling or staying. This helps protection teams make informed decisions, adjusting routes and security plans as needed.

–Mitigate Risks Through Social Media Monitoring – We live in a digital world and many threat actors use social media to track, expose, or target high-profile individuals. Protective intelligence includes monitoring online threats, identifying potential leaks of a client’s location, and flagging concerning activity before it escalates into a real-world risk.

–Support Advance Work and Security Planning – Before a client arrives in a city/country location, at a venue, hotel, or meeting location, protective intelligence ensures comprehensive site assessments. Intelligence analysts vet the security of these locations, identifying potential risks and enabling teams to establish backup plans in case of emergencies.

–Provide a Strategic Advantage to Executive Protection Teams – Without protective intelligence, bodyguards and security teams are left to react to threats in real time, often with limited information. With intelligence, they gain a strategic advantage, allowing them to operate proactively and avoid unnecessary risk exposure.

While executive protection agents are considered the last line of defense, intelligence services can extend their protective reach beyond the immediate environment as they can provide:

Location-based and Situation-based risk assessments – Evaluating crime rates, political instability, and recent incidents at destinations.
Live threat alerts – Real-time updates on emerging dangers such as civil unrest, roadblocks, or suspicious individuals.
Pre-mission planning – Conducting advances on venues, hotels, and travel routes to preempt potential risks.

Why Small Firms Avoid Intelligence Services

However, despite its undeniable value, or how many will seek education on the topic, many executive protection firms only integrate protective intelligence when a client specifically requests it, and they can charge for it. This is a highly flawed approach because protective intelligence should not be seen as an optional service to add on, but it must be a core component of every security detail!

A team that operates without intelligence is only providing half of the protection necessary to keep a client safe. In contrast, a security team equipped with protective intelligence is proactive, informed, and always one step ahead of potential threats. The reality is that many small executive protection companies skip intelligence capabilities because they often function on tight budgets and want to prioritize the most visible security measures which are bodyguards, vehicles, and sometimes surveillance equipment without realizing that intelligence is the very foundation upon which these elements should be deployed.

However, waiting for a client to demand intelligence services before integrating them into a security operation is fundamentally flawed. A security company should be advising the client on what is necessary, not the other way around. And when the client does not wish to pay for it, then what? You should have it as part of the services you provide in order to prepare and equip your agents best. The reluctance to invest in intelligence is a classic case of reactive security planning instead of proactive threat mitigation and that comes with a cost.

The cost of ignoring the use of protective intelligence is exposing themselves to unnecessary risk and liability. A single incident, whether it’s an ambush, a targeted attack, an embarrassing situation, or even a travel or meeting disruption, can severely damage a company’s reputation, not to mention endanger lives and assets. On the other hand, an intelligence-driven approach enhances the professionalism of a firm and gives clients a reason to trust in the protective measures they provide.

Again, consider this scenario: A protective team is escorting an executive to a conference in a foreign city. Without intelligence, they are unaware that the hotel is located near an area experiencing political protests. A sudden outbreak of violence places the client and the team at risk. With an intelligence component, this risk would have been identified in advance, and an alternative plan could have been executed.

Making Protective Intelligence a Standard, Not an Option

Security firms must begin treating protective intelligence services as a standard part of their operations, not an add-on that only high-budget clients receive. Even small firms can develop intelligence capabilities by:

Hiring or outsourcing intelligence analysts who can provide actionable insights.
Using open-source intelligence (OSINT) to monitor real-time threats.
Using technology and proper AI-driven tools to track risk factors across different regions.
Training security personnel to integrate intelligence into their daily routines.

Prevention can be more effective than reaction, considering the fact the enemy holds the element of surprise and chooses when, where and how. The primary goal of a protective team is to be able to detect when, where and how and take proactive actions to prevent attacks.

Protective Intelligence services allow for:
-Early threat detection – Monitoring and identifying potential threats before they become direct dangers.
-Predictive risk analysis – Understanding patterns of criminal activity, protests, or hostile surveillance.
-Strategic planning – Knowing the safest routes, venues, and contingency plans in advance.

An intelligence-informed protective team doesn’t just protect, it ensures their client never even faces the threat in the first place. Protective intelligence should not be seen as merely an expense but an investment in the effectiveness and credibility of a security detail. The most successful executive protection teams are those that blend physical security with actionable intelligence, ensuring they stay ahead of threats instead of merely reacting to them. When a protective team has access to protective intelligence, they elevate their role from a “security presence” to a “security strategist.”

It is time for executive protection companies, especially the smaller firms, to rethink their approach. Intelligence is not a luxury; it is an operational necessity that must be built into every protective detail, regardless of client expectations. If the goal is truly to protect, then intelligence must be at the core of every mission.

Chris Grow, Managing Partner, LeMareschal LLC

CEOs Under Attack – The Growing Risks for Corporate Leaders

March 9, 2025LeMareschal

This article was first published in Chief Executive Officer

The recent assassination of UnitedHealthcare CEO Brian Thompson has cast a spotlight on the vulnerabilities faced by many corporate leaders and is a great example of how C-Suite executive’s safety can affect not only their personal wellbeing, but also can drastically affect a company’s reputation and stock. According to News Nation, UnitedHealth Group shares are down more than 14% since Thompson was shot and the company is counting its losses in billions.

While many corporations see security as an unnecessary financial loss and many won’t consider it in their budget, history has shown us that failing to protect their executives can cause an enormous financial loss. As we have seen, there have been many reported incidents surrounding violence towards C-suite executives. Some of the most well-known cases, the kidnappings of the Toronto crypto company CEO who got kidnapped last November and was held for $1M ransom before being released, the murder of the tech executive Bob Lee, founder of Cash App in San Francisco, in 2023, and the death of another tech executive Vivek Taneja, who was assaulted in downtown D.C. on February of the same year and succumbed to his injuries a day later. These incidents, along with many others, bring again to light potential dangers that corporate leaders face today.

Photo by Tima Miroshnichenko on Pexels.com

Reality Check

While the general public assumes that all high-profile individuals, including celebrities, have security, the reality is that many C-suite executives operate day-to-day without any security presence. Whether they are traveling for business, attending meetings and conferences, or simply going about their daily routines, these individuals often find themselves exposed to various threats without the support of a dedicated security team.

The reasons for this vary. In some cases, the cost of executive protection is not prioritized within the company’s budget. In others, reductions in force (RIF) have affected the security team. Additionally, even when security is provided, many executives resist it, preferring to avoid the perceived inconvenience of having protection around them. One of the biggest challenges when assigning security to specific individuals is their non-compliance, as they believe they will lose their privacy and be forced to change how they live their lives.

Significant Incidents Involving CEOs:

Brian Thompson was the latest victim, but not the only one by far:

Pava LaPere, a 26-year-old tech entrepreneur, was found dead on the roof of her building, half-naked, strangled, and brutally beaten.
51-year-old Forrest Hayes, the former senior director of Apple’s worldwide operations, was killed by a high-priced prostitute who injected him with a lethal dose of heroin and then left him to die on his luxury yacht.
In 2019, Tushar Atre a tech executive and founder of a Santa Cruz-based web design company, was kidnapped from his home on October 1, 2019. He was later found dead in his girlfriend’s BMW SUV. Several suspects, including former employees, were arrested in connection with his death.
In 2022, Artemis Seaford, a high-level executive at Meta and dual U.S. – Greek national, was found to be surveilled by surveillance-for-hire software for around one year.
In 2015, Tadas Kasputis, one of the founders of CoinStruction and the ExMarkets crypto-exchange was kidnapped in his hometown Kaunas city in Lithuania by criminals who wanted to gain access to his crypto wallet.
In 1998, Bill Gates, was hit in the face with a cream pie as he was about to enter a building for a meeting in Brussels.
In 2018, Jeff Bezos had his mobile phone “hacked” after receiving a WhatsApp message.

As we can see from multiple cases, threats towards these individuals can come from any direction and at any given opportunity. Those of wealth or stature in society find themselves becoming a target or being “condemned” by groups who feel that they somehow deserve more and that their goal is best obtained through violence of some sort.

We all saw how executives and personnel from pharmaceutical companies were targeted during the Covid lockdowns and how specific minorities (Asian) have been singled out for harassment recently due to stories surrounding the supposed origins of Covid as well as the tedious political arena of U.S/Chinese relations. Russian businessmen/women have become victims of various crimes against themselves, their families, assets, and companies.

The Need to Protect the Brand

One thing that often escapes the attention of many corporate boards is that CEOs and other high-level C-suite executives are not just leaders of their organizations, they are the face of the company, the human embodiment of the Brand. Protecting these individuals extends far beyond safeguarding their lives; it is also about safeguarding the brand’s reputation, market value, and future stability.

The visibility of executives today has grown exponentially. Shareholders, clients, and the media closely associate a company’s identity and trustworthiness with its leadership team. When a CEO or prominent executive is harmed, whether through assassination, kidnapping or any other physical harm, the ripple effects can be catastrophic for their organizations. Such events can erode stakeholder confidence, shake public perception, and cause financial volatility.

For example, and as we mentioned earlier, following the tragic assassination of UnitedHealthcare CEO Brian Thompson, the company’s stock value reportedly dropped over 14%, resulting in billions of dollars in losses. This kind of damage is not limited to financial metrics alone; it can also impact on employee morale, customer trust, and the company’s ability to attract new business.

The brand-equity connection is further amplified in industries like technology, finance, crypto and healthcare, where executives are often seen as visionaries or cultural icons. Consider figures like Bob Lee, founder of Cash App, whose untimely death not only shocked the tech world, but raised concerns about safety for executives in high-risk urban environments. In these scenarios, the absence of robust protection not only puts lives at risk but also undermines the strength of the brand narrative and leadership continuity.

Corporate boards must understand that executive security is not just some numbers in your budget as an expense, but a proactive and strategic investment in their brand protection. While the first thing that comes to mind is the importance of preserving human lives, organizations have to also realize that any harm done to their executives and employees will have a tremendous impact on their business.

The loss of the leaders in their business (the brains behind their products), the loss of their intellectual property, and the disturbance of their daily operations will cause the employees, customers and investors to lose faith in them. Failing to protect their own executives leaves companies vulnerable, not just to physical threats but to reputational damage that can take years to repair.

The Giant With Feet made of Clay

One thing that has become increasingly apparent in light of these recent incidents is how surprisingly easy it can be for individuals, often with limited resources, minimal planning, and very little experience, to approach, harm or embarrass high-profile public figures, including CEOs and other C-suite executives. These events expose a concerning vulnerability: corporate leaders, who represent power and authority can still be physically or reputationally damaged with alarming ease.

The very perception of strength that many companies project, be it through financial dominance, market influence, or industry leadership, can quickly crumble when their most visible representatives are attacked or harmed. It reveals the “giant with feet made of clay”: an entity that appears powerful and unstoppable on the surface but, in reality, cannot adequately support or protect its executives, leaving them exposed to danger.

This illusion of invincibility creates a dangerous dichotomy. While corporations may excel at presenting their resilience in business operations, their failure to ensure the security of their leadership undermines their credibility. Each time a CEO or executive is harmed (whether through kidnapping, physical assault, or character assassination) it sends a message to stakeholders, employees, and even competitors that the “giant” is vulnerable. The company’s façade of stability cracks, and the repercussions can be severe:

Financial Fallout: Attacks on executives often trigger stock price drops, erode investor confidence, and cause millions, if not billions, in losses.
Reputational Damage: If a company cannot protect its leadership, what message does that send to clients, employees, and the public?
Operational Disruption: The absence or incapacitation of key executives can destabilize decision-making and hinder long-term strategic goals.

High-profile incidents, like the assassination of UnitedHealthcare CEO Brian Thompson or the kidnapping of crypto executives such as WonderFi’s Dean Skurka, are not anomalies, they are warning signs. They demonstrate that harm can come, not just from organized, well-funded adversaries or criminal organizations, but also from individuals acting alone with limited means. These cases emphasize a critical truth: public figures, especially those in leadership roles, are increasingly accessible targets.

Companies must reassess their priorities and abandon the illusion that their leaders are untouchable simply because they are perceived as powerful. Executive protection for your C-Suite executives is not a luxury or a budget allowance; it is a necessity. A company that fails to shield its most visible assets, its leadership, risks becoming a symbol of fragility rather than strength.

What Comes Tomorrow?

For those closely following the latest incident, the aftermath of UnitedHealthcare CEO Brian Thompson’s assassination reveals troubling insights into public perception and growing hostility toward corporate leaders. Social media platforms quickly became a breeding ground for disturbing reactions. The majority of users were seen mocking or justifying Thompson’s death, with some going so far as to openly encourage similar attacks against other CEOs.

This online vitriol has already inspired real-world consequences. In a concerning copycat case, Briana Boston, a 42-year-old Florida woman, was charged after allegedly making a threatening call to BlueCross BlueShield over a rejected medical claim. While her actions did not escalate to violence, the threat underscores how quickly frustrations directed at executives can boil over into actionable hostility.

The assassination of Brian Thompson has set off a dangerous chain reaction. According to a recent warning issued by the New York Police Department (NYPD), US healthcare executives now face a heightened risk to their safety. Authorities uncovered an online “hitlist” circulating in the wake of Thompson’s death, featuring names, photos, and salaries of numerous other health insurance executives.

This list has amplified the sense of vulnerability. Executives who were once seen as inaccessible are now being publicly targeted. Compounding the issue, “wanted” posters featuring the faces and personal details of healthcare CEOs have appeared throughout Manhattan. These acts, whether meant as intimidation, protest, or a precursor to violence, signal a troubling escalation of hostility toward corporate leadership.

We are dealing with a disturbing growing phenomenon: digital outrage is no longer contained to online spaces. Social media platforms, already rife with grievances about systemic inequities, economic struggles, and corporate distrust, are now amplifying calls for real-world action against executives. Online forums and posts can radicalize individuals, especially those with personal frustrations or grievances, encouraging them to take matters into their own hands.

What comes tomorrow is not limited to healthcare. Brian Thompson’s assassination and its fallout serve as a stark warning to leaders across all industries. CEOs and C-suite executives are increasingly vulnerable, both as visible symbols of power and as targets of systemic frustrations.

Companies that fail to recognize and respond to this evolving threat landscape risk not only the lives of their leaders but also the stability of their operations and the trust of their stakeholders. The time for reactive measures has passed. A proactive, strategic approach to executive protection is now a necessity.

Don’t Be The “Giant With Feet of Clay’’

The evolving threat landscape necessitates a proactive approach to C-Suite executive protection. Companies should start thinking proactively, stop placing security as the first budget cut and must balance the need for security with the personal preferences of their executives, ensuring that protection measures are both effective and minimally intrusive.

Prioritize Executive Security: They should start treating executive protection as an integral part of corporate strategy, not an afterthought.
Adopt Proactive Risk Management: Conduct threat assessments, monitor vulnerabilities, and implement protective measures before incidents occur.
Invest in Discreet and Effective Security Solutions: Develop security protocols that do not disrupt executives’ lives but still provide robust protection.

As we have seen, the message is clear: the world has changed, and so must corporate priorities. CEOs and other C-suite executives are not only the face of their organizations, but they are also vital assets whose safety directly impacts a company’s stability, reputation, and bottom line. Ignoring this reality exposes businesses to unnecessary risks that can have catastrophic consequences.

The “giant with feet made of clay” is no longer a metaphor; it is a warning. Companies must shed the illusion of invincibility and untouchability and take decisive, proactive action to protect their leadership. By prioritizing security, managing risks effectively, and implementing discreet security measures, businesses can protect not only their executives but also their brand, market value, operations, and future success.

In an era where a single incident can bring a giant to its knees, the choice is simple: adapt and fortify, or remain vulnerable and hope you are not next.