Intelligence On the Go for All-Anytime You Need It

In today’s fast-paced world, intelligence is not just a luxury — it’s a necessity. But who said it has to be unattainable or break the bank? At LeMareschal, we believe that every business, regardless of its size, deserves access to top-notch intelligence services.

We provide Customized Intelligence Reports:

  • Up-to-date information on security threats.
  • Risk management strategies.
  • Insights into global events.
  • Social Media Monitoring.

Tailored for Every Business: Whether you’re a budding startup or an established enterprise, LeMareschal is here to ensure you’re always informed. Our dedicated team of intel analysts is committed to providing bespoke Intelligence Reports tailored just for you.

Global Reach, Local Impact: Leveraging our global network, we offer real-time, relevant intelligence that empowers you to stay ahead of the curve. Our easy-to-read reports are designed to equip you with the information you need to make confident and secure decisions.

Expertise You Can Trust: Our diverse team comprises seasoned security and intelligence professionals. Trained to the highest standards and with the latest intelligence platforms and tools, they are adept at delivering exceptional report products that stand out in clarity and precision.

Comprehensive Intelligence Reports: Stay updated with our easy-to-read reports that cover a wide spectrum—from security threats and risk management strategies to global events. Our global network ensures you receive timely, accurate, and detailed insights, empowering you to stay a step ahead.

Intelligence isn’t just data – it’s a tool. A tool that equips you to make confident, secure decisions. With our risk briefings, you’re not just informed, you’re prepared. In a world where information is power, don’t let your business be left in the dark. Intelligence reporting isn’t just an add-on, it’s an integral component of a robust security plan.

What Makes Our Intelligence Division Unique? It’s not just about intelligence— it’s about understanding its application. Our analysts are not only skilled in intelligence analysis but also have hands-on experience in protective operations and security services. They know what’s crucial for protective and security teams, ensuring you get actionable insights.

Partnering with LeMareschal for your Intelligence needs you receive:

✔ Dedicated Intel Analysts: A team of intel analysts assigned just for you.

✔ Multi-Disciplinary Expertise: Our analysts are trained in both intelligence and protective services.

✔ Affordable Packages: Intelligence shouldn’t be a luxury, it’s a necessity we make affordable for all security companies.

Intelligence is The Cornerstone of Your Security Plan. Reach out to us to discover how LeMareschal can elevate your security and intelligence game.

Intelligence is valuable, and with LeMareschal, it’s within your reach!

#IntelligenceForAll #GlobalIntelligenceReports #SecurityThreatsInsights

#BespokeIntelligence #RiskManagementStrategies #SocialMediaMonitoring

#LeMareschalIntel #IntelAnalystsExpertise #ProtectiveServicesInsights

#AffordableIntelligence #ProtectiveIntelligence #ThreatIntelligence

How prepared and trained are you to deal with a “crisis situation” as an executive protection agent? Erdogan’s case

We have always supported the need for a continuum of training, qualification, and evaluation for people who work throughout the security industry. Our type of profession requires operatives to perform, at the top of their skill set and ability, in any number of situations that may require hard physical activities, training in various disciplines, possession of comprehensive knowledge when it comes to security measures, and, most crucially, a sharp mind and the ability to take actions and react fast in a crisis situation. It is we who are required to act calmly and with steadfast resolve when all others have lost all sense of control. But bear in mind, while we all strive to train in some of the “sexier” skills in EP, sometimes the very basic abilities and adherence to fundamental policies will make all the difference in the world.

        For example, we would like to bring to your attention an incident that took place in Turkey some years ago involving Turkey’s Prime Minister Recep Tayyip Erdogan, an incident that was riddled with many mistakes made, one after another, by his Executive Protection Team. It was this particular security failure that was one of the primary reasons that lead to major changes in the security detail protocols in Turkey.

Photo by geralt via Pixabay

According to sources, Mr. Erdogan, a few minutes after leaving the Turkish Parliament and entering his vehicle, started feeling unwell and lost consciousness. His chauffeur and his executive protection agent panicked. And from that moment forward, a series of significant errors began to unfold.

Neither the chauffeur nor the executive protection agent seemed to have any background or training in First Aid. When they saw their client in the back of the car lose consciousness, they immediately drove the car, in a reckless manner and at excessive speeds, to get to the hospital which was on the other side of town. In hindsight, they should have driven to the Parliament Health Center, which was quite close to them. And, while speeding enroute to the hospital, they managed to lose the rest of their security convoy and found themselves all alone racing through the streets.

When they finally arrived at the hospital, both driver and executive protection agent got out of the vehicle at the same time, thus putting themselves in yet another embarrassing circumstance and their client in a potentially dangerous situation, according to the Hurriyet Press.

     “Erdogan’s chauffeur, found himself in a panic as he rushed from the Mercedes Tuesday morning in front of Ankara’s Guven Hospital, inadvertently leaving the keys to the car in the ignition, which meant the locks on all of the doors, which had proceeded to shut automatically, could not be opened. It took security detail members 10 minutes to break open the window of the armored Mercedes. Critically valuable time, added doctors, who note that had Erdogan experienced any health problems more serious than a hypoglycemic faint, he could have died during that period.”

Although this specific incident might serve well as a valuable advertisement for Mercedes armored cars in regard to how difficult it is to break their windows, it certainly placed Mr. Erdogan in a precarious situation and his security team in an even more awkward and quite embarrassing position. As their client lay unconscious inside the car, his security team struggled for about 10 minutes to break the thick window of the armored car, aided by workers at a construction site near the hospital who brought a sledgehammer and a chisel. 

According to the New York Times, the newspaper Hurriyet called it “a security scandal,” while another paper, Sabah, asked, “What if the prime minister was having a heart attack?” 

While we all may offer up a number of solutions for this incident, there are a couple of basic truths that, if followed, would have alleviated most of these issues. One, possessing a second set of keys for our client’s sedans is a godsend in a moment like this. We all have seen several incidents recently where the security team couldn’t seem to locate the keys for the limo, leaving the client standing exposed to the crowds nearby, the paparazzi, and who knows what other risks or threats. In this particular circumstance, the result could have been fatal. Secondly, as we are all clearly aware, the driver should NEVER leave the vehicle. If this basic truth had been adhered to, there would not have been the excruciatingly long moments trying to break into the sedan. There are a number of reasons that the security driver stays behind the wheel at all times and while this is not the first example that comes to mind, this certainly made the point quite clear. And lastly, had the driver kept the convoy together as a unit, there is a good chance that several of the mishaps could have been minimized or avoided altogether. This event exemplifies the prime reason for SOP’s that would address many of these issues, and with continued training, could eradicate mistakes that have potentially serious consequences.

Photo by Joel Gundi on Pexels.com

Following that incident, some of the crucial changes to Erdogan’s security detail were that a doctor will accompany the Prime Minister on both domestic and international trips, an ambulance will also be included as a part of Erdogan’s normal convoy package, and last, but very importantly, all security Ankara officials agreed that chauffeurs, driving the official vehicles used by the Prime Minister, must go through special “crisis situation” training.

A real-life incident such as this combined with circumstances that anyone of us could be called to deal with illustrates the imperative need to make certain you are properly prepared and thoroughly trained to respond in a professional and effective manner to whatever life may throw in your path. It is always wisest to have skills and training and not need it than to need a particular skill(s) or skillset and not have it or be trained properly in it. We in our Craft always make the humorous comment that your client will, most likely, never suffer an ill moment or awkward circumstance unless you are unprepared for it. We have no idea what the future holds. Plan as though everything is real…Train as though the weight of the entire issue rests in your hands… It’s all up to you.

#SecurityTraining #ExecutiveProtection #CrisisResponse #ErdoganSecurityIncident

#ProtectionProtocols #SecurityMishaps #ProfessionalSecurity #EventSafety

#SecurityPreparedness #CrisisManagement #SecurityDetailFailures

#ArmoredVehicleSafety #SecurityBestPractices #ProtectionStandards

#SecurityIndustryInsights #bodyguards #femalebodyguards #SecurityIncident #TravelSafety

The Rise of Boutique Security

A New Era of Personalized Protective Solutions for Individuals, Families and C-Suite Executives

In the glossy pages of lifestyle magazines, we often read about the latest trends in fashion, travel, and luxury. However, there’s a new trend that’s quietly making waves among the elite, and it’s all about security. Not just any #security, but boutique security companies. Companies that provide security for the families of the rich and famous are not something new, however, what is new is the rise we see in Boutique Security Companies.

Photo by RDNE Stock project on Pexels.com

As the world becomes increasingly complex and threat actors evolve, the demand for specialized, personalized security solutions is on the rise, especially among #celebrities, top corporations, and high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals.

Why Boutique Security?

The term ’boutique’ often brings to mind images of #exclusive, high-end shops offering unique, tailor-made products. In the realm of security, the concept is no different. Boutique security companies are not the average security providers, they are a class apart, offering a level of service that is both exquisite and unparalleled but also specialized in tailored made #concierge type of security solutions. These companies can see the needs of their customers and create unique solutions. In 2002, when we saw the need for female executive protection agents, and we created Athena Worldwide, and in 2008 we created Nannyguards, a hybrid service combining #childcare and #security. Today through our main company LeMareschal LLC, not only can we provide a variety of specialized security solutions to our customers, but we can also create unique services based on their needs.

What makes a Boutique Security Company Special?

  • Customization: Unlike larger security firms that offer one-size-fits-all solutions, or do not have the time and personnel dedicated to each one of their clients, boutique security companies can not only be more flexible in their approach, but they do care for client’s satisfaction. They understand that every client is unique, with specific needs and desires, and they put a lot of emphasis on customer service. This allows them to craft individualized security solutions, ensuring that clients receive the utmost care and protection.
  • Exclusivity: With premium services and dedicated attention, come premium prices. This often results in a select and high #standards clientele, allowing boutique security firms to dedicate more resources and attention to each client. Something to highlight is that the smaller size of these firms doesn’t diminish their value, on the contrary, it ensures that every client is treated with the importance they deserve and that the solutions they receive are tailor-made for them.
  • Expertise: The majority of boutique security firms are owned by #seasoned security professionals who know the importance of such services and are deeply invested not only in their business’s success but their clients’ safety and #satisfaction. Their reputation is on the line, ensuring a high level of #accountability, commitment, and unparalleled service.
  • Lifestyle Integration: In the world of opulence and grandeur, where every experience is curated to exude #luxury, boutique security firms effortlessly blend into this high-end #lifestyle. Their specialized security teams are not just trained to protect you but are also skilled in the art of discretion. Whether it’s a star-studded gala, an exclusive art auction, or a private island getaway, boutique security personnel are virtually invisible, ensuring a seamless experience. They are attuned to the nuances of high society, understanding when to fade into the background and when to step in, all without disrupting the event’s ambiance or the guests’ enjoyment. Imagine having a #bodyguard who not only protects you but also knows the perfect moment to step aside so you can enjoy a private conversation or a breathtaking view. It’s this harmonious integration that makes boutique security not just a service, but an essential component of the luxury lifestyle narrative.
  • Global Perspective: As elite customers travel around the world, the nuances of boutique security shift, reflecting the unique #cultural, #political, and #social landscapes of each region. In the opulent cities of the Middle East, boutique security often intertwines with royal protocols, ensuring that protection aligns with age-old traditions and customs. Meanwhile, in the bustling metropolises of Asia, the emphasis might lean towards technological integration, harnessing the latest technological and counter-surveillance innovations. Europe, with its rich tapestry of history and aristocracy, sees boutique security firms offering services that respect and preserve the sanctity of historic events and venues. Over in the Americas, the focus often pivots to #personalization, with security details tailored to the individual lifestyles of Hollywood celebrities, tech moguls, and other high-profile personalities. This ability to shift approaches across continents not only underscores the #adaptability and #versatility of boutique security but also highlights its universal appeal and relevance in today’s interconnected world.
Photo by Tima Miroshnichenko on Pexels.com

LeMareschal, is a boutique security company that was created to stand out for its commitment to #excellence. Offering tailor-made #security, #travel, and #transportation solutions, LeMareschal is not just about security, it’s about offering a complete package service for #HNW, #UHNW, #celebrities, and C-Suite Executives who value #concierge type services and their peace of mind. Whether you are looking for protective teams (bodyguards), residential security, luxury and secure transportation, female executive agents, or child protection specialists, LeMareschal can provide the best for the best in your life.

In today’s world, the need for personalized security solutions has never been more critical. Boutique security firms, with their focus on customization, exclusivity, and expertise, are leading the way in providing the elite with the protection they deserve.

#BoutiqueSecurityServices #BoutiqueSecurityFirm #EliteProtection #HNWProtection

#UHNWSecurity #ConciergeSecurity #LuxuryProtection #TailoredSecurity

#ExclusiveSafety #HighEndSecurity #BoutiqueProtection #CustomizedSecurity

#EliteSafetySolutions #PremiumProtection #LeMareschalSecurity #Nannguards

#AthenaWorldwide #FemaleBodyguards #Bodyguards #CelebrityProtection #RoyalFamilyProtection #SecuritySolutions #SecureTransportation #SafeTravels #TravelSecurity #ExecutiveProtection

Training Security Professionals in Combating Human Trafficking

In the last few months, we have heard a lot of talk about the plague of human trafficking due to the release of the “Sound of Freedom” movie which is bringing a new level of awareness about the issue to the general public. Although many of us in the security industry have been aware of this horrible crime for quite some time and some of us have even been involved in one way or another combating human trafficking and assisting its victims, it brings a spark of hope to see that people outside the security industry, LE, and other similar organizations are finally recognizing that this type of crime not only exists but is affecting the lives of millions of people (and so many of them are underage children).

Human trafficking is a heinous crime that involves the exploitation and enslavement of millions of people worldwide. It is a multi-billion-dollar industry that thrives on the vulnerability of its victims to include adults, teenagers, and even extremely young children. There are many myths surrounding this issue and many organizations have been working to educate people about the truths regarding it and how they can help. Although the main public opinion is that victims are pressured into forced labor or sexual exploitation, human trafficking can take different forms aside from that, such as organ trafficking, illegal adoptions, trafficking for exploitative begging, forced marriage, and forced criminal activity.

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Here are some important findings to consider:

·        According to UNODC, Global Report on Tracking in Persons 2022, between 2017 and 2020 there were 187,915 victims reported.

·        The Global Estimates of Modern Slavery: Forced Labour and Forced Marriage report, 2022 by the International Labour Organization (ILO), shows that there are 27.6 million people in situations of forced labour and an estimated 22 million people living in situations of forced marriage on any given day in 2021.

·        According to the U.S. Department of Justice and the data published by the Bureau of Justice Statistics on the Human Trafficking Data Collection Activities, 2022 report, for the year 2020, we had 2,198 people referred to U.S. Attorneys for human trafficking offenses. Of which 1,343 got prosecuted.

·        In its 2023 Trafficking in Persons Report: United States, the U.S. Department of State, mentions that ‘’human trafficking cases have been reported in all 50 states, the District of Columbia, and U.S. insular areas’’ and that ‘’Victims originate from almost every region of the world; the top three countries of origin of victims identified by federally funded providers in FY 2022 were the United States, Mexico, and Honduras.’’  

    But what is the real number of human trafficking victims, one may ask? While it is estimated to be a multi-billion-dollar industry with millions of victims worldwide, we cannot know the exact numbers because of the underreporting, logistical difficulties, and reporting complexities associated with this crime. Due to the fact that human traffickers operate clandestinely and go to great lengths to conceal their activities, their victims are often kept in isolated locations, subjected to coercion, threats, and physical violence, which makes it challenging to locate them or even for them to come forward themselves and seek help. Many of these victims distrust authorities, cannot speak the language to ask for help, and fear deportation or that they may be charged with a crime (according to UNODC, Global Report on Tracking in Persons 2022, victims rely mostly on ‘’self-rescue’’). This along with the fact that identifying trafficking victims is a complex process, especially when victims may not self-identify as such, contributes to underreporting.

Another important issue is that human trafficking often intersects with other criminal activities, such as migrant smuggling and forced labor. For authorities to be able to distinguish between these crimes and accurately attribute cases solely to human trafficking, the separation between them can be tedious and accurate reporting can be difficult. The fact that trafficking is a transnational crime, there are no real boundaries and it involves movement across borders and victims are often moved through numerous countries. Coordinating efforts and information-sharing between countries can be very challenging (especially between countries who do not have the education and resources on the subject or ones where politics can be strained) making it difficult to track and quantify the global scope of the issue.

Why should security professionals get involved in fighting this crime? Because this issue concerns everyone, it can affect all of us and it can happen to anyone. As frontline defenders, our expertise, unique positions within our societal structure, our training, and not to mention our excessive amounts of travel, positions us to play a crucial role in identifying, preventing, and assisting victims. Having already been trained to identify patterns, criminal activity, and threats/risks, we have the unique skills to identify the signs and indicators of unusual behavior, physical abuse, restricted movement, and fear exhibited by potential victims.

At Blue Raven Inc, we have always been interested in helping those in need and bringing all of our expertise together to do something positive and effectual and give back to our communities. That is why through our Blue Raven Criminal Justice training Academy, we implemented additional training in combating human trafficking to our accredited Personal Protection Specialist and Security Officer courses. All our employees are not only trained and licensed to provide protective services in Maryland, Virginia, and Washington DC area, but are also trained in identifying and helping human trafficking victims. We believe that all of us should be helping to fight this crime, and this type of training, specifically aimed at security professionals to combat human trafficking, is paramount for several reasons:

·        Enhanced Awareness: Specialized training raises awareness among security professionals about the signs and indicators of trafficking. Protection personnel are taught the places where victims are commonly trafficked, enabling them to identify victims and trafficking operations more effectively. Trained personnel are then better equipped to recognize signs of trafficking victims, such as physical abuse, restricted movement, fear, and lack of personal identification. Once identified, they can inform authorities and provide initial assistance, and link victims to the proper agencies/organizations that will assist them best.

·        Improved Victim-Centered Approach: Training empowers security professionals to handle victims with sensitivity and empathy, understanding the trauma they may have endured, and providing appropriate support and care until authorities arrive.

·        Efficient Reporting: Specialized training equips security professionals with the necessary skills and knowledge to gather evidence, and report through the proper channels. They will know how to collaborate better with law enforcement agencies, NGOs, and other international organizations to share intelligence and resources, strengthening the overall response to human trafficking.

·        Prevention and Disruption: Trained security professionals can act as a deterrent, and implement proactive measures to prevent human trafficking activities, disrupting trafficking networks and protecting potential victims.

When it comes to training, it is important to make sure your security personnel receive comprehensive training that, at the very least, covers the following:

a. Understanding Human Trafficking: Educating professionals about the different forms of trafficking, its root causes, and the global and local impact of this crime. You cannot fight something you know nothing about. Learning the methodology that these traffickers utilize is critical to accurately recognize signs. Ignorance is particularly why it is such a profitable crime and that it has been easily able to create a global presence with transnational movements.

b. Victim Identification and Protection: Training on recognizing physical signs of trafficking, specific venues and other locations that have a tendency for victims to be present, and how to establish a victim-centered approach, and ensure their safety and confidentiality. If the victims are not handled properly and with empathy and care, they will not be apt to come forward or give information that will assist your efforts.

c. Interagency Cooperation: Promotion of collaboration between security agencies, law enforcement, NGOs, and other stakeholders will foster a coordinated response to trafficking cases. This is not a fight that any one of us can fight by ourselves. The nature of the crime requires a good understanding of how to cooperate with different agencies, vendors, or other professionals. Only through cooperation and coordination can this be overcome.

e. Cultural Sensitivity: Cultivating an understanding of diverse cultural norms and practices to effectively interact with potential victims from various backgrounds. Because human trafficking is a transnational crime, you will most likely have to deal with victims brought in from other countries. Being able to understand cultural differences will help your approach in assisting them.

f. Dealing with Emotional Burn Out: The emotional toll of confronting the horrors of human trafficking, witnessing victims’ suffering, engaging with traumatic circumstances, and sometimes failing to be able to help the victims, can lead to severe psychological and emotional strain for security professionals who are supporting anti-trafficking operations.

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At Blue Raven Inc, we strongly advocate for the mandatory training of all security professionals to combat human trafficking. We are proud to claim our employees receive additional training to this end, and we firmly believe that this crucial topic should be incorporated into the educational curriculum of the DCJS Private Security Services training program and across the entire security industry. While serving on the DCJS Private Security Services Advisory Board as the Personal Protection Specialist Representative, Blue Raven CEO, Michael J. Niner developed and spearheaded a Human Trafficking training report recommending these training additions be a requirement of all registrants and it was unanimously approved by their board. We believe that the role of trained security professionals in the fight against human trafficking cannot be emphasized enough. Their expertise, competencies, and unwavering commitment are pivotal in identifying and assisting victims, apprehending traffickers, and dismantling trafficking networks. By investing in proper training programs, we aim to empower security professionals to actively combat this heinous crime and make a significant contribution to the global efforts aimed at eradicating human trafficking.

For more information about our Human Trafficking Training for Security Professionals please contact:

703-722-8677 or e-mail: director@blueravenintelligence.com

Article by Michael J. Niner, CEO, Blue Raven Inc

#HumanTraffickingAwareness #EndHumanTrafficking #CombatTrafficking #SecurityProfessionals #StopModernSlavery #TraffickingPrevention #BlueRavenInc #SecurityTraining #HumanTraffickingSolutions #GlobalAntiTrafficking #securityprofessionalsagainsthumantrafficking #savethekids

Reading the Room

Can you read the room? One of the most critical skills for executive protection professionals is the ability to ‘’read the room’‘. This skill goes beyond traditional security protocols and involves a keen understanding of human behavior, emotions, and the ability to anticipate potential #risks before they materialize. Being able not only to read your client, but also your teammates, the general public, and any other person you come in contact with during your daily operations, is valuable beyond measure.

A room, in the context of #executiveprotection, refers to any environment or space in which a protected individual operates. It can range from your client’s vehicle, a small meeting room to a large conference hall, a corporate boardroom, or a public event venue. Reading the room involves grasping the nuances of the environment, the people present, and the emotions prevailing within the space. It requires constant vigilance and adaptability to ensure proper communication, positive cooperation with the client, and everyone else surrounding them, as well the client’s safety and well-being at all times.

“Reading the room” enables executive protection agents to detect emotions and adapt their approach, conversational tone, or in most cases just remain quiet. By closely observing body language, facial expressions, and interactions among attendees, staff, corporate members, and even family members, agents can identify not only ‘’moods’’ but also individuals who may pose a risk to the client’s #safety.

A protector’s presence alone can influence the room’s atmosphere. By maintaining a calm and composed demeanor, these professionals can create a sense of security among anyone near or involved with their client. This feeling of #safety is essential for a productive and focused environment, especially during events like high-stakes meetings or public appearances.

We all know that events and situations can change rapidly, especially in the world of executive protection. Agents must be adaptable and quick-thinking, able to adjust their strategies, personalities, and conversational tones on the fly. By reading the room, they can gauge shifts in emotions or intentions, allowing them to respond appropriately and ensure safety remains a top priority.

Reading the room also involves understanding the unspoken cues and dynamics among people in the environment. This understanding can help executive protection agents facilitate effective communication between the client, themselves, and others. By being attuned to the mood and emotions of the room, agents can identify when, or when not, to interject or offer support discreetly, creating a seamless and professional interaction.

In high-pressure situations, emotions can run high, potentially leading to conflict or crisis. Agents who can read the room have a better chance of de-escalating tense situations before they escalate into something more significant. Their ability to identify the triggers of potential conflicts and address them promptly can prevent violence and ensure a safe resolution.

The role of an executive protection agent is far more complex than just providing #physicalsecurity. It demands a holistic approach that includes the ability to “read the room” effectively. By understanding the environment, emotions, and potential threats within a space, #protectors can create a #secure and productive atmosphere for their clients. This skill is paramount in ensuring the safety and well-being of those under their care, making it an indispensable aspect of the executive protection profession.

#ExecutiveProtectionInsights #ReadTheRoom #BehavioralAwareness #SecurityBeyondProtocols #EmotionalIntelligence #AnticipateRisks #BodyLanguageMastery #DeescalationSkills #HolisticProtection #SafetyFirstAlways #EmotionDetection #ProtectionBeyondSecurity #ExecutiveProtection #Bodyguards #FemaleBodyguards #ExecutiveProtectionCompany #SecurityServices #CorporateSecurity #FamilyProtection #CelebrityBodyguards

Why do you need a Privacy Policy for your Website?

Do you have a website privacy policy in place and included in your website? If not, you need one asap!
If you are collecting personal information through your website such as e-mail addresses or even tracking cookies, then you must have a website privacy policy that outlines the types of data you collect (e.g., email addresses, cookies, IP addresses), how you collect it (e.g., through forms, analytics tools), and the purposes for which you use it (e.g., personalization, marketing). A #websiteprivacypolicy is a crucial document that informs #users about your data practices, ensures legal compliance, builds trust, and establishes a clear framework for how you handle personal information. It’s not only an essential component of any reputable and responsible online presence, but also it is required by the law depending on the country/State you operate from. For companies based in the U.S., the Federal Trade Commission (FTC) requires that they inform their website visitors about how they collect, use, share, and protect personally identifiable information. If a business doesn’t have a privacy policy, they may be fined by government agencies. Customers who feel their privacy rights have been violated may also sue the company. In five states, California, Colorado, Connecticut, Utah, and Virginia, have enacted comprehensive consumer data privacy laws. These laws include provisions such as the right to access and delete personal information and to opt out of the sale of personal information, even if you are a company based in the U.S but you work with clients in EU countries and collect their information, according to the General Data Protection Regulation (#GDPR) (the European law that makes the inclusion of a privacy policy mandatory for websites and online services that collect personal data which entered into effect on May 25, 2018, across the European Union (EU) member states). Under the GDPR, organizations that process personal data of EU residents are required to provide clear and transparent information to individuals about how their personal data is collected, used, processed, and protected. Non-compliance with the GDPR can lead to significant fines and legal consequences. Therefore, having a clear and comprehensive privacy policy that addresses these requirements is essential for organizations that process the personal data of EU residents, regardless of where the organization is based.
Do you want to protect your organization and build trust with your customers? Find a lawyer to draft your website privacy policy today OR reach out to us and we will direct you to the right one!

Visit www.mellon360.com

#WebsitePrivacyPolicy#DataProtection#OnlinePrivacy
#LegalCompliance#PrivacyFramework#GDPRCompliance
#DataPrivacyLaws#TrustBuilding#PrivacyRights#OnlineSecurity
#securitycompany#securityservices#mellon360#marketingagency#brandingagency#marketingtips#brandingtips#marketingforsecuritycompanies#marketingforsmallbusiness

5 Common Marketing Mistakes Security Companies Make Every Day

Effective marketing is paramount for security companies seeking to thrive in a competitive industry. Unfortunately, many of them struggle to effectively reach their target audience and convey their expertise. Let’s see the five common mistakes that security companies often make when marketing their services.

    1) Overusing Technical Terms: A significant mistake made by security companies is flooding their marketing efforts with complex technical terms. While expertise is vital, potential clients may not comprehend the intricacies of the security industry. To overcome this, companies should adopt clear and concise communication that emphasizes the benefits of their services to end-users. Simplifying language and utilizing relatable examples can facilitate better understanding among the target audience. Use of acronyms, abbreviations, and polynomials that only those in the industry would readily use and recognize can quickly alienate your potential clients.

2) Neglecting Online Presence and Social Media:  In today’s digital age, a robust online presence can be valuable and offer free advertising for any business. Regrettably, many security companies overlook the potential of social media and online platforms (or, more problematic, they use the wrong social media platforms). Establishing a compelling website, creating engaging and educational content, and maintaining an active and targeted social media presence can significantly enhance brand visibility and broaden their audience reach. Strategic use of specific social media platforms suitable for marketing security services is essential for maximizing the impact of digital efforts.

    3) Lack of Targeted Marketing Strategies: A common pitfall for security companies lies in either inadequate knowledge of marketing practices or hiring marketing agencies unfamiliar with the security industry. At Mellon360, we possess both security expertise and marketing expertise, offering clients the best of both worlds. Tailoring marketing strategies to specific target audiences and speaking the industry’s language are critical in addressing varying marketing needs. Precise identification of the target audience enables effective communication and establishes credibility within the security industry. Presenting the wrong picture or the use/overuse of the wrong terms or language is just as damaging as nothing said or done at all-Perhaps even more!

   4) Failing to Demonstrate Thought Leadership: In the security industry, trust and credibility hold utmost importance. However, some companies and professionals fail in establishing themselves as thought leaders and industry experts. Providing valuable and educational content through blog posts, whitepapers, webinars, or podcasts, positions security companies and individuals as authoritative sources of information, thus fostering trust among potential clients and bolstering brand reputation.

   5) Neglecting Industry Partnerships and Collaborations: A common oversight among security companies is operating in isolation, solely focused on their own services without exploring collaborative opportunities with industry peers. By neglecting to form strategic alliances with complementary businesses, these companies miss out on valuable prospects for expansion and offering comprehensive solutions to clients. Embracing partnerships with reputable IT service providers, insurance companies, family offices, or property management firms can tap into new client bases and provide access to additional resources. Such collaborative efforts drive innovation and exhibit the company’s commitment to holistic security solutions. Where one can do well, two or even more, when carefully aligned, have the potential to accomplish so much more as a collaborative effort!

Do you need marketing and branding experts specialized in the security industry? Reach out today to Mellon360. We will help you boost your brand and effectively convey your expertise, build brand trust, and expand your market presence!

Thinking Outside the Box-The Key to Success for Executive Protection Agents

How many times have you seen companies place “Able to think outside of the box” in their job description, or executive protection agents list this term as a skill in their resume? Thousands of times! The question is, can you actually think outside of the box? Do you imagine the unimaginable? Can you see solutions where others only see problems?

According to the Cambridge Dictionary, thinking outside of the box means ‘’to think imaginatively using new ideas instead of traditional or expected ideas’’. And according to the Merriam-Webster Dictionary, it means ‘’to explore ideas that are creative and unusual and that are not limited or controlled by rules or tradition’’. We can find that there are plenty of definitions with similarities, and it is considered a “skill” in many professional industries, one that is particularly hard sought after by corporations for their upper management staff.

When we approach this from the #executiveprotection industry, “think outside of the box” is a metaphorical expression that means to approach a problem or situation in a creative, innovative, and unconventional way. In simple words, be able to think beyond the usual or traditional constraints, rules, limitations, or training that are commonly accepted or imposed in a particular context. The phrase “the box” represents the established boundaries or conventional thinking patterns that people often operate within and the training they have received from various schools. When someone is encouraged to “think outside of the box,” they are being prompted to break away from these usual patterns of thought and consider alternative solutions or perspectives that may not have been considered before. Ones that offer significant solutions to unique problems.

Thinking outside of the box for an executive protection agent means approaching the task of protecting the client in a manner that goes beyond conventional methods and strategies, very often outside the norm. There are so many traditional ways to approach scenarios and while the primary goal of an EP agent is always to ensure the #safety and #security of the client, thinking outside of the box allows them to be more proactive, adaptable, and creative in their approach.

Some interesting Synonyms one will find for thinking outside of the box are:

  • pull a rabbit out of a hat.
  • rise to the challenge.
  • square the circle.

Now we’re sure that as an EP agent, there have been many moments in your career when you have had to ‘’pull a rabbit out of a hat’’, “rise to the challenge’’ or ‘’square the circle’’. Clients, protective details’ needs and circumstances can change within seconds and if you are not on your toes and a quick thinker, you won’t be able to solve problems, and you won’t have longevity in this industry.

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For example, there are many colleagues who will, no matter what they face or where they are, practice the same #protective methods. They’ve learned something on a training course, and they will try to apply it in their professional life without wondering if that specific thing is even suitable to their specific situations, clientele, or specific environment. As we always love to observe people, we once saw a solo EP agent who was escorting his client in downtown Athens, Greece. The agent was staying about a meter back from his client, off to his side, but as they were approaching a building, he kept himself in the same position, now putting himself between the wall and his client! The wall poses no threat to his client so why didn’t he place himself on the other side (the most vulnerable one near the street)? Because he wasn’t taught that.

What people fail to understand is that during a class you will learn the very basic concepts and probably 10 scenarios. But real life has 10,000 different scenarios and requires you to be able to think and swiftly react within seconds. A protective detail is like a living organism, and it changes and mutates constantly, and you have to adapt your methods according to the needs and environment.

Although, as we mentioned earlier, while thinking outside of the box is a valuable skill in many fields, including business, science, arts, and everyday life, it is vital for executive protection agents, especially considering you can not micromanage someone in this kind of job. Thinking outside of the box will equip EP agents with the mindset and skills needed to excel at their Craft. By combining traditional #securitypractices with #creativethinking, they can provide a higher level of protection and maintain a competitive edge in the ever-evolving #securityindustry.

Here are some examples of where EP agents must think outside of the box:

  • Risk Assessment: Instead of solely relying on standard #security #protocols, different risk platforms, and risk matrix, an EP agent who thinks outside of the box will conduct a thorough #riskassessment specific to their client’s unique circumstances, which will allow them to identify potential vulnerabilities and tailor their security measures accordingly (we was vastly disappointed when we received an #RTVA from a very reputable security company addressed to a female client and no one had bothered to include registered sex predators in her area or sex crimes rates). Being able to be creative and think like the “bad guys” will give you a different perspective to work on with your risk assessment. If you were going to commit a crime against this person(s), how would you do it? What methods would you use to overcome current security protocols? Where are the weaknesses?
  • Adapting to Different Situations: As we already mentioned, a protective detail is like a living thing and is consistently evolving, changing organism. Unforeseen situations may arise during your assignment. New #threats, changing security needs, and what you can and cannot do. Thinking outside of the box means being able to adapt quickly and make split-second decisions based on the circumstances at hand. Nothing is ever a set of little yellow footprints laid out on the ground for you to follow. During a protective detail, you don’t have much time to think, play scenarios out, or do calculations in your head. You have to be fast and effective!
  • Discreetness: While it’s essential for an EP agent to be #vigilant and #protective, sometimes blending into the background can be equally important. An innovative agent will find ways to remain discreet while ensuring their client’s safety. Observe your environment quickly and be able to come up with a behavior, and persona that will justify your presence but not give away your purpose. The days of highly overt agents are becoming more outdated every day. Discreet, quiet, discerning agents are in high demand, and we must adapt to fill these needs.
  • Understanding Client’s Needs: Each client is different, with their own preferences and concerns. Each protective detail is different, with its #threatlevels and its own #protectiveplan. As an EP agent thinking outside of the box, you will be able to understand your client’s needs, the team’s operational needs, and tailor your approach accordingly. One thing that many clients bring up as a complaint, is that they feel “suffocated” by the presence of their EP teams. While it is understandable to have the protective triangle, box, rhombus (you name it) tighter in crowded places, you need to consider the overall circumstances and loosen up the distance between you and the #protectee when the situation and environment allows for it. Knowing how close to be and when to allow space is a very important skill to sharpen for the client’s sake and their overall experience. One wise old practitioner once told us, “Close enough they can see you and nod if they need you…Far enough away that they never have to introduce you.”
  • Preventative Measures: If you are creative when you do your #riskassessments and #threatanalysis, you will have quite a different perspective of risks and threats involved, and this will make you implement better preventative measures to anticipate potential risks.

One may ask, “Do I have to forget what I have been taught?” Absolutely not! Thinking outside of the box does not require one to forget or abandon the knowledge and training they have received. Instead, it encourages the integration of their existing expertise with creative thinking and problem-solving to enhance their effectiveness as an executive protection professional. It really becomes a question of how you can build on what you have been taught and expand on it further through creativity. The “bad guys” use creativity to develop their strategies to overcome your best-laid plans…How can you outthink them? Standard security practices and methods are the essential foundations of the field of protection. They are tried-and-tested approaches that have proven to be effective in various situations and are based on years of experience and research (and learning from mistakes!). These practices provide a structured and reliable framework for handling security challenges and a foundation for ensuring the safety of your clients. Now you must take what you’ve been taught and expand your thought processes to encompass these new ideas and possibilities. So, when you find yourself in situations that may demand a unique or unconventional approach…Can you really think outside of the box?

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The Necessity of a Client Questionnaire for Executive Protection Operations

One of the most important and basic functions that a majority of the companies who provide executive protection services are failing miserably to obtain, is the client questionnaire. How many of you have been called by a company to provide services and you found yourself with not enough information about the client, besides a name and a location, and you had to literally fight to get more information from the project manager or the person in charge for the specific client? Don’t worry, we already know the answer and most of you have found yourselves in this situation.

The most important part in an executive protection detail is not to get the client or the contract, but to deliver great services and to excel. In a profession where excellence is directly connected not only with professionalism but also with the level of protection, it is vital for the industry to make sure basic steps are constantly applied. However, no matter how vital it is, many colleagues fail to maintain a questionnaire out of pure laziness, or because they do not know what to ask the client or are too afraid of the client to ask the important questions.

A client questionnaire is the first thing you must provide from the moment you secure that client/contract. You can either send the document to the client or the POC, or you can fill it yourself with the information you gather as you speak with the client or the POC. It is a very crucial document for executive protection professionals as it enables them to gather vital information, conduct risk assessments, customize security measures, establish client expectations, and facilitate effective collaboration. It serves as a valuable tool for developing comprehensive security plans and ensuring the safety and well-being, not only of the client but also your personnel.

Client questionnaires can help your operation in several ways:

It can help you gather essential operational information about the client and their specific needs. This includes details such as the client’s personal and professional background, their routines and schedules, travel plans, known threats or risks, and any specific concerns they may have. This information helps the protection team tailor their services and develop a comprehensive security plan that addresses the client’s unique requirements.

It will be a helpful tool for your risk assessment and threat analysis. Although some companies believe that one should perform a risk and threat assessment ONLY if they charge the client for it, so if the client isn’t paying, they won’t provide one. Crazy? Yeah! And it happens more often than one may think. But this topic is for another time to discuss. Just keep in mind, you don’t run a risk and threat assessment because the client is buying the ‘’product’’, you run one because IT IS part of your functions, and it will undoubtedly benefit your team on the ground. So, when you run a client questionnaire by collecting information about the client, their activities, and their environment, the information gathered enables you to conduct an initial risk assessment and threat analysis. It will help you identify potential risks, vulnerabilities, and areas of concern that need to be addressed to ensure the client’s safety and security. It allows your protection team to develop effective strategies and countermeasures to mitigate these risks.

As we all know, each client and each operation have its own needs that can vary significantly depending on factors such as their professional background, public visibility, lifestyle, specific circumstances, and geographic location. The information obtained through a client questionnaire enables you to customize your security measures to suit the client’s specific protective needs. This may involve determining the level of security personnel required, implementing access control measures, arranging secure transportation, establishing secure communication protocols, or any other necessary precautions. By knowing your client’s needs, you will also be able to establish clear expectations between you, your protective team, and them. By utilizing a client questionnaire, you enable your clients to have the opportunity to communicate their concerns, preferences, and any specific requirements they may have (Remember, in our industry, what the client wants matters as well). By understanding your client’s expectations upfront, you and the protective team can align your services, accordingly, ensuring a satisfactory and effective security operation.

As a project manager or company owner, you also have a duty toward the people you are hiring. Since you are the one who makes that first contact (services sales as well) with the client, you must be sure you require specific information to pass on to your team on the ground. There is nothing more unprofessional, unhelpful, and inconsiderate than to send your team unprepared and expect them to do a great job. Unfortunately, as we mentioned earlier, it happens way too often. Some people are just lazy to do what it needs to be done, others are terrified of the client and believe if they ask questions (which are necessary for a protective operation) will make the clients angry, and some do not know what to ask! Now we can’t do anything about those who are just lazy, however for those who fear the client, let us assure you that, nothing else shows more professionalism and that you know your field, than when you show interest and make the necessary questions that will enable a smooth and successful protective operation. Consider the fact that, for the majority of the time, you won’t be dealing with the client himself/herself, but with their PA, security manager, agency, etc. Those people will be able to provide this information to you because they already know most of the answers, and for those they do not know, they already have communication, trust, and the confidence of the client. So don’t be afraid to do what your job may dictate.

Now for those who do not know what to ask

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Think of the client questionnaire as a mini and first risk and threat assessment. Ask yourself, what would I need to know if I was the agent on the ground hired for this specific client to provide professional and successful protective services? Divide the questionnaire into sections such as:

  • Personal Information, including full name, DOB, nationality, religion, home address, contact information, and person in charge (if not the client).
  • Professional Information, including current occupation or business, employer/company name, job title, and business address.
  • Lifestyle and Routine, including daily routines and schedule, locations frequently visited (home, office, public places), regular activities (sports, social events, hobbies), any upcoming special events or engagements, associations (social, professional, religious, political), travel frequency and destinations, public exposure, or visibility.
  • Known Threats and Concerns, including any previous security incidents or threats, specific concerns or risks identified by the client or his immediate environment, information about any stalkers, disgruntled individuals, or potential adversaries, any information about the client or anyone in their immediate sphere of influence (SOI) to have been involved in controversial activity (public speech, professional decision, etc.)
  • Travel Information, including planned or anticipated travel destinations, travel dates, and duration, purpose of travel, mode of transportation (private jet, commercial airline, etc.), accommodation preferences (hotels, rental properties, etc.)
  • Support Personnel, including names and contact information of personal assistants, drivers, or other personnel involved in the client’s daily activities.
  • Security Measures, including any current security arrangements, if any (i.e., RST, security systems, surveillance cameras, alarm systems, etc.), details of any existing security personnel or teams involved in the client’s protection, how many people are to be protected, any family members traveling with the client (what, if any family members are NOT included in this assignment), and length of assignment (days, hours per day).
  • Communication Preferences, including preferred methods of communication (phone, email, text), emergency contact information (family members, close associates),
  • Medical Information, including any pre-existing medical conditions or allergies, details of any required medications or medical treatments, emergency medical contact information, and any dietary restrictions, or intolerances.
  • Legal Considerations, including any legal issues or ongoing litigation that could impact security measures or confidentiality.
  • Likes and dislikes regarding his/her EP detail – Additional Information, including the client’s preference about the security team, if they have ever hired any EP services before, why they are not using that firm anymore, and any other specific requirements or concerns the client or the POC wants to address.

Bear in mind that the questions in a client questionnaire may vary based on the unique needs and circumstances of the client, and it may need to be tailored with additional questions or sections. The preferable option is to have a document sent to the client, their PA, or POC for the specific detail and ask them to fill it out for you. That way you can have an extra layer of protection (even a legal one) if anything happens due to information not given to you.

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