Security events are one of the most common ways companies market their services. But they’re also expensive. And part of that investment, beyond a presentable booth, is swag.
Here’s the problem: most event swag ends up in a hotel room trash can… or forgotten in a drawer. If you’re a security company, that matters. Because everything you put your name on (and spend money on) signals how you think, plan, and operate.
Good swag isn’t about being flashy or expensive. It’s about being intentional and useful for your audience. And yes, it’s part of your security brand whether you like it or not.
If you’re wondering what kind of swag actually makes sense for a security company, Mellon360 just published a new article on smart swag ideas that don’t feel like junk, the kind of items people actually keep, use, and remember who gave them.
No stress balls.
No cheap pens.
No mints…
Read the article HERE
Curious: what’s the worst (or best) swag you’ve ever received at an event?
BODYGUARDS TODAY 