Month: August 2023
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Training Security Professionals in Combating Human Trafficking
In the last few months, we have heard a lot of talk about the plague of human trafficking due to the release of the “Sound of Freedom” movie which is bringing a new level of awareness about the issue to the general public. Although many of us in the security industry have been aware of this…
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Reading the Room
Can you read the room? One of the most critical skills for executive protection professionals is the ability to ‘’read the room’‘. This skill goes beyond traditional security protocols and involves a keen understanding of human behavior, emotions, and the ability to anticipate potential #risks before they materialize. Being able not only to read your…
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Why do you need a Privacy Policy for your Website?
Do you have a website privacy policy in place and included in your website? If not, you need one asap!If you are collecting personal information through your website such as e-mail addresses or even tracking cookies, then you must have a website privacy policy that outlines the types of data you collect (e.g., email addresses,…
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5 Common Marketing Mistakes Security Companies Make Every Day
Effective marketing is paramount for security companies seeking to thrive in a competitive industry. Unfortunately, many of them struggle to effectively reach their target audience and convey their expertise. Let’s see the five common mistakes that security companies often make when marketing their services. 1) Overusing Technical Terms: A significant mistake made by security companies…
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