Female Bodyguards

”Female Bodyguards are in high demand!” I am sure you have heard this before but as a female CPO you are still struggling to find a job. There are many misconceptions regarding our role in the industry. In this article, we will try to address some. 

Anyone who has read my articles knows that I base most of them on questions or inquiries from those professionals who either offer good and accurate advice or from those who ask for it.

First, I prefer placing female Close Protection Operatives with female clients or their children for the client’s comfort or peace of mind. Some males are easily suited to this task but the client may simply think that a male does not belong in constant close proximity and occasionally in isolated private settings with the kids or a client’s wife. This can be equally true with female CPOs and male clients but the concern of inappropriate behavior with the children dissolves when a female is placed with them. Remember, it’s always up to the client.

The most active topics to come through my office are all related to females in the Executive Protection industry. As a female CPO, a business owner, and as the founder of a successful training academy exclusive to females in the Personal Protection Industry, I will address a few of the most popular statements I am routinely tasked with arguing against.

“A female CPO is better than a male CPO”

Your gender doesn’t make you better in this profession. What allows you to outperform a colleague or be more suited to a specific task is how well you meet or can adapt to a client’s specific needs. In our case, the security needs that a client may have might be provided by a female, male, canine, or even a machine.

“It is very hard for a woman to break into this industry”  

Well, it is also difficult for a male to break into this industry. Training, experience, personality, knowledge of how to dress, how to drive, and a really well-polished CV mean nothing if you believe that you have some preordained right to be here. Both women and men alike will be passed over equally if they lack humility, charm, manners, couth, education, social polish, or real-world experience. Which of these is most important?

“It is hard to find a job”

Keep in mind that the market for female CPOs has historically been smaller which means you have to compete harder to get the job.

It is worth mentioning that in cases where security is needed for females and kids, many clients are looking for not just female CPOs but feminine looking females to place next to their wife, sister or daughter so if you are a female with a very harsh or more masculine appearance, you reduce your chances of being hired. And if a male appears too feminine or too “cute” or even too “handsome” he may not be hired either. You see, it is not your gender, it is the appearance you choose to reflect to your client, and it is your client’s perception you must cater to in order to get hired.

Additionally, my records show that a majority of females who want to break into the industry seem to be older than 40 years of age. It seems that many women who are retired Law Enforcement or military are looking to get into the private security industry. The fact is that unless you are applying for a Nanny position, most clients are looking for 25 to 38-year-old CPOs with at least 5 years of experience. So at 40+ with no experience, men and women alike stand less of a chance against a younger experienced CPO.

Finally, among those women who complain that they can’t find a job, a vast majority of them do not have what it takes to be hired or they do not know how to sell their skills. Having a large database of female candidates and qualified operatives allows me to compare them to each other. Here is what I found out of 400 applications: 

Some don’t have a passport.

Some don’t have a local State license and can’t drive.

Some have no firearms license or experience with anything mechanical.

Some are waiting to apply for licenses as they are interviewed and being hired by a client or a company.

Understand that if you don’t have the licenses or other qualifications, you will never be considered for a position, so act in advance. And if you make a misstatement of facts to get hired, you will get fired and never hired again.

Some are not willing to relocate and looking only for gigs in their area. Many female candidates are not willing to relocate due to being married with kids. Although a male CPO can leave his wife and kids behind, it is traditionally harder and less socially acceptable for a female CPO to do so. Many women in the U.S. left to fight in the Gulf War in 2002. The practice of the Father staying behind became acceptable there and the trend quickly spread to other countries.

Some are not willing to take an entry-level position even though they have not much experience.

Some do not know how to present themselves professionally during a phone, video, or live interview.

Some women practice the outward arrogance associated with a man’s success when they have a couple of good assignments and don’t recognize when this attitude is rejected by the client or colleagues. This is a problem with the men too so again, no difference.

The result is, if you rub the placement company or client the wrong way, your CV goes in the trash. Turn down too many offers due to money (I had a candidate with zero experience who was requesting more payment than what the rest of the team was being paid) or other issues and we will stop calling. If you don’t have a verifiable track record and reputation, you cannot make demands. Fail to answer when we call with an offer or fail to present yourself after the first selection and we will not call back……ever. Clients are looking for people who can commit and be responsible.

“Female CPO’s are paid less”

From my experience both personally being an operative and placing females with other companies or clients I highly disagree with this. I have always been paid the same as the rest of the team and even more than the rest of the team when my performance or qualifications were measured against theirs.

In closing, we need to clarify and understand four things:

1)        If you are making less than your colleagues, male or female, remember that you agreed to the terms of your employment. It was your choice.

2)        If you don’t know how to ‘’sell’’ your skillset then you have missed something in your professional training. Go back to the basics and learn how to respond to a contract offer.

3)        If you are a beginner, you may have to agree to a lower rate in order to build up your experience and work portfolio. If you do your job, you will progress.

4)        Because of the nature of the services needed, some team members may work fewer hours than the rest of the team, therefore they may be paid less. If you are a female working with the kids for 6 hours a day, you cannot compare your position with a CPO that works for 10 hours driving the car or standing next to the client. If you are doing equal work on equal ground, you should argue for equal pay and equal treatment. If you don’t like the terms, don’t take the job. If you find out after you accept a position that you are paid less, chalk it up to a lesson learned and don’t make the mistake next time.

The demand for female CPOs has increased steadily over the last decade. If you are not working or not earning what you think you are worth, ask yourself the following:

-What kind of experience do I have?

-What education do I have?

-Does my personality, loyalty, integrity, knowledge, skill, and ability add to the client’s needs or solutions?

-How I’m I presenting myself in online forums or social media? Unfortunately, there are many female operatives who are using unprofessional ways to present themselves in the industry. Provocative pictures, aggressive and insulting language to other operatives, etc.

-How does my CV measure up against the other candidates interviewing for a position?

-Am I willing to take an entry position job or a job that pays less to progress and make my connections in the industry? Some companies may not have the budget to pay big money and they may be stuck with finding someone, so if you have nothing else to do, I would highly suggest you take that job. Many of us would highly appreciate an operative who can cover a position when we are having hard time filling it and make sure we call you again for a better placement.

If you need a professional assessment of your CV or even your image or need to add to your skillset, go to our website. There is guidance there to help you. Or reach out to us at info@athenaworldwide.com.

Remember, ladies:

You are equal in your ability to protect a person from the threat of another but the opportunity to perform will be based on a human being assessing your value to the effort. What are you doing to increase your value to the person that needs what you offer?  And, as always, there are a number of well qualified, experienced, time tested female agents out there that you can reach out to and speak with regarding further questions, mentorship, and guidance…We’re all here to help!

Denida Zinxhiria Grow

Founder & CEO

Athena Worldwide

Athena Academy




At Athena Worldwide we are industry leaders for promoting, training and staffing female bodyguards internationally. With our affiliate offices, we can provide world-wide close protection and executive protection services for entertainment professionals, politicians, CEOs, Royal Families, journalists, clergy and corporate personnel.Want to find out more about female bodyguards? visit www.athenaworldwide.com

Who is guarding Prince Harry and Meghan Markle’s baby?

Lately, many news agencies have tried to write about the protection detail of Prince Harry and Meghan Markle’s baby, based on ”insiders” and revealing name of companies and protectors assigned for little Archie’s security. Now, before you believe any story, have in mind that most of the time those ”insiders” are the company owners who want to draw attention to their companies. It doesn’t mean that those insiders are saying the truth and should be believed.
Prince Harry comes from the most powerful Royal Family in the world, their family members are trained and educated on how to select people that will work for them. They give a huge emphasis on confidentiality, work ethics, and discretion. So you will never know the names of the people who work to protect them, not even the companies.
Ask yourself if the public is aware of the names of the people who protect Bill Gates, Jeff Bezo’s, or other Royal Families. They don’t. Because it is very important for those Close Protection Operatives/ Bodyguards to be unidentified. You will never see them posting pictures with their clients or name their clients on social media or interviews. Only an or amateur or an unprofessional protector would do so.
Close Protection Operatives/Bodyguards have been hired in the past to protect children of HNW families, celebrities, Royal families, etc. It is not a new ”trend”, so let’s see what it means to offer close protection services to minors.
Some may think it is the ‘’easy job’’ but when you get hired to protect a client’s most valuable asset, his child,  you will find out that providing security details for minors is actually harder and more challenging than protecting adults. Consider as well, the immense amount of trust a client has to put in your ability before they offer you the opportunity and then not be overconfident in your performance. Kids are the fastest way to end a career, don’t underestimate the challenge they present or the rewards that service to them offers.
Today more and more celebrities, dignitaries, politicians and the corporate elite are hiring female bodyguards that are assigned specifically to protect their children.
The traditional huge thick-necked bodyguard accompanying a child to the zoo is giving way to the ‘’child-friendly image’’ of a well-dressed athlete with an I.Q. of 130+, caring for that child as if it was their own. Male and female bodyguards that can blend in with and adapt to the environment of parents and children are more likely to gain employment over the classic muscleman.
If you are in charge of protecting young children, you will either be their sole caretaker in public or be in charge of both them and their caretakers. Either way, you have challenges. If you are the sole caretaker, you will be as preoccupied with meals, diapers, tempers, and entertainment as with their security. If you are watching over the child while in the company of a nanny or parents, your job is immensely easier but also exponentially harder with the addition of each person added to the party.
Conditions are easier if the child is younger and cannot communicate because you don’t have to carry on a conversation, but harder because you also may have to carry them, thus occupying your hands. Easier if they can talk but harder when they can talk back or argue.  Easier when they are older and can listen for and follow directions but harder when they want their own way.
The difficulty really comes when you are dealing with teenagers. An exceptionally high number of security details for teenagers has to be done covertly. This is to say that the kids just won’t want you around or cooperate with you if you are “in their space”. So forget about walking formations, suits, and stiff postures. Be prepared to dress casual and blend in. That includes both your physical appearance and behavior. One wrong move that embarrasses your young client and you are done, and with a negative review of your conduct reaching the parents, done for good.
Here are some hints to consider when protecting children:
If you can work with a caretaker or parent and allow them to care for the child, this is ideal. The adult would go through training with you to learn to understand verbal instructions and non-verbal instructions and you would not deal directly with the child or ever be alone with them. You must also consider your age and athletic ability when compared with the nanny or the parent(s). Could you pass for a spouse or parent or Aunt or Uncle?
When you interview a client prior to accepting an assignment, ask them about your limitations or role regarding their child’s protection. Typically, the client will not allow you to admonish or punish a child for misbehavior. You will be spending a lot of time with a child that may be developing his/her character. This is a very vulnerable period. Not many parents are willing and open to allow another person to correct their child’s behavior. So be sure to clarify your limitations in writing.
Also, remember that attraction is a natural function in life and children learn to trust and become attracted to adults at an early age.  This process averages about 6 months which is why it is recommended that you limit your contracts to that amount of time. If you are going to stay longer, you must obtain additional training as the emotional stress on you can be overwhelming over longer periods of time. Some may ask you to just act as a bodyguard and protect their child’s physical well-being and some will ask you to also educate them and correct bad behavior.
When it comes to children or teenagers protection, clients tend to hire bodyguards that will be assigned to the family and the child for many years. As one might understand, it can be difficult to place different bodyguards on a child’s or teenager’s protection during short time periods. In this case, they are looking for someone skilled and mature enough both professionally and ethically to protect but also work as a mentor for their child.
Mentoring and teaching could include academia as well as self-protection skillsets. Make sure your need for income doesn’t overwhelm your ability to teach.
As with any client, there are roughly 50 mandatory questions that should be asked and answered and an additional 100 that could be asked. Many of these should be asked of the parents but many should be asked of the child while the parents are present. As soon as you get assigned to a child protection detail you must ask about their habits, his/her medical record ( blood type, if he/she is allergic to anything, etc), preferable places they like to spend time and of course who their friends are.
Background checks should be conducted on every adult around the child, including the parents of friends. Include school staff such as teachers, coaches, bus drivers, school nurses, and cafeteria staff.
Have a conversation with the child. Explain to them why you are there and what your job is. Usually, they see you as a new person intruding in their life and someone who is there to spy on them and report anything they do to their parents. This initial bonding is critical to you keeping your job.
Deal with older children as adults. Have a conversation with them. Children are not stupid and like to be dealt with as adults. Respect their opinion and explain your position. Make sure they understand that your only duty is to keep them safe.
An additional concern is reporting. Whether asked to report back to the child’s parents or not, you should keep very accurate notes and be prepared to deliver an accurate report to them. This may ruin trust so be very careful with this.
Allow the child some time to feel comfortable with you and trust you. Depending on the child and your approach, it may take them up to 3 months to start feeling comfortable and trust you. Don’t rush the process. Be approachable and let them decide when they can come closer to you. Again remember that this is dependent on your planned length of the assignment.
Children by nature are very reactive and they tend to do the opposite of what they have been told. For the child, we are another ‘’intruder’’ in his personal life. It takes a great deal of patience and discipline to earn trust. Study this process and seek out a professional counselor if needed. Your client should retain one for you.
In the beginning, (with an older child), you will have to deal with a child who will be asking you to stay further away, don’t look at them, don’t open the car doors for them, don’t accompany them for shopping or to the movie theater. Of course, as you do your job, you will have to disregard or ignore their requests and although some in our profession may say it doesn’t matter what the child wants the fact is that at some point it does matter. At the end of the day, you don’t want to deal with a kid who will play hide and seek with you and see you as an enemy, but a child that will be cooperative with you and seek you out and trust you when danger threatens their safety or security.
Educate the child on security awareness topics. Children love learning new stuff and they will understand why you can’t stay back out of reaction range, How you can see them but not watch, how you can be close enough to hear them but not listen, why she/he can’t sit on the passenger’s seat next to the driver, why you have to open the door for them etc…
Since much of teenager protection is done undercover, set some signals or codes with the child. Let her/him know what signs you can both use for cases such us ‘’stay there’’, ‘’go’’, ‘’come close to me’’ etc. AND Practice these every day.
Consider the child’s friends. Your presence around them can affect how your client acts or reacts. Avoid addressing the friends and never correct the child in front of them.
Another important issue to discuss with the child you are protecting is their online behavior. You may have to teach and explain why it is important for him/her to be very cautious about what information and pictures they post or share with friends. Many times, parents neglect these matters. You will become all things to these children. Take the influence you have over them seriously. You are not just protecting them, you are influencing them too. Children will learn to manipulate both parents and the protectors. Parents may become jealous or resent that you spend all your time with their kids or that you are “too close”. Address this issue early on. It will save your career.
You need a female bodyguard to protect your child? Contact us today
Denida Zinxhiria Grow
Founder & CEO
Athena Worldwide
Athena Academy
At Athena Worldwide we are industry leaders for promoting, training and staffing female bodyguards internationally. With our affiliate offices, we can provide world-wide close protection and executive protection services for entertainment professionals, politicians, CEOs, Royal Families, journalists, clergy and corporate personnel.
Want to find out more about female bodyguards? visit www.athenaworldwide.com Prince Harry and Meghan Markle’s baby bodyguard, who is protecting Prince Harry baby, Bodyguards for Archie

Nannyguards are on the air with Virgin Atlantic in-flight magazine!

NANNYGUARDS INTERVIEWED FOR VIRGIN ATLANTIC AIRLINES! We are extremely proud to have had the unique opportunity to do an interview and a resulting article with Virgin Atlantic Airlines and their current issue of Vera Magazine. We had the chance to explain a specialized and very specific side to our craft and are truly grateful to Vera Magazine and Virgin Atlantic Airlines for presenting us with this chance to give a first hand view into our world. http://vera.ink-live.com/html5/reader/production/default.aspx?pubname=&edid=9b659634-c22f-4a80-a6ef-91ecdc77ca4b

Confidentiality: Personal Choice or Professional code of conduct?

Recently, a young lady, new in the industry, raised a question in a social platform questioning the practice of, or if it is acceptable for, people in our industry dropping clients’ names in public. Surprisingly, many people who took part in the thread commented saying that they don’t find anything wrong with it. Some of them even named their own old clients. Some were trying to justify it by saying they don’t work for that specific client anymore, they didn’t reveal anything personal about the client, they have the client’s approval to post that picture or name the client, their client is super famous and paparazzi are always getting pictures of them together so why hide it. Essentially, they are good guys and how dare we criticize people we don’t know. These were a number of comments from individuals who either work in the security industry as operatives or own companies and hire agents to represent them.

Now, we all know that confidentiality has been a hot topic that raises many debates every time it’s laid on the table. And we see the ever-increasing need to have discussions about it nowadays, more than ever, due to the internet and the influence of social media. Merely saying that it is wrong to post a picture or name your client on public does not remotely infer that we are jealous of the clientele you have, it is certainly not because we want to talk bad about you or because we want to look better. The primary reason for it being discussed as wrong goes all the way back to the very basics of Risk Assessment and Dynamic Risk Assessment. Those who haven’t had the opportunity to be taught these topics in one of their EP schools should truly seek continuing education on it and those who fail to remember their training on how it can drastically affect the client’s safety, need to go back and re-study.

For a moment, let’s talk about risk factors and who may be after your client: Media representatives (journalists, paparazzi), stalkers, unhappy former employees, former wives, girlfriends, business associates, business antagonists, people he owes money to, kidnappers and the list can go endlessly on so, for brevity’s sake, let’s say, anyone who may want to harm him/her in any way, shape or form. That being stated, the person who is standing directly between that client and all these risk factors is you, and anyone who works in the security detail. By linking your name or putting an ID on the person who is standing next to that client in the picture frame is a risk by itself. How so? We will explain later.

Now, let’s address some of the individuals who have stated that these are acceptable practices. Confidentiality is quite always associated with the less than desirable actions and events that occur during a detail, “What happens on the detail, stays on the detail” sort of thing. We have a tendency to become complacent with many other aspects of the more pleasant, day to day occurrences, not feeling that they are of any importance in the overall aspect of security. One could not be more mistaken. Confidentiality is about ANYTHING that involves your client and their life, and whoever was involved or interacted with the security detail. It entails the complete protection of any/all kinds of information that someone might gain access to, who may want to harm him in some way, obtain something to use against him, or even harm his reputation.

How long must I maintain this confidentiality? Well, just because you worked for someone in the past doesn’t mean you can or should discuss any details about them or the fact you worked for them formerly. Having worked for someone means you now know critical information regarding their security detail, estate security, what kind of vehicles are used, how many people work for them, what are the skill sets of the current agents (basically how good they are), if they have any issues or weaknesses (divorces, custody battles, use of drugs and alcohol, illegal affairs …), etc. You also know where the client likes to “hang out”, where his good friends live, his personal family, and most importantly, you are aware of all the security ‘’gaps’’ and security protocols….these tiny gaps? We write about them in our reports and address them to our supervisors and most of the time no one cares to take them into consideration because of the budget, or because they don’t want to ‘’bother’’ the client’s routine or bring inconvenience to their daily life. So the complacent prefer not to change anything, and most of us have walked in security details where protocols (even radio call signs) haven’t been changed for years. So, having worked for someone in the past, even if you are no longer employed there now, doesn’t make it acceptable to talk about it, because you are in possession of important information that may harm or put anyone who worked for that client in a position to be blackmailed or harmed.

“I have the client’s approval to get a picture with him and even post it”. Let’s admit it, there is nothing more satisfying in our profession than to have a happy client who is OK with having a picture together. Yes, you can take that picture of the two of you, but for your own personal photo album if you like to keep one of those…Never to post in public. The client may be OK with it, but remember, the client hired YOU to protect THEM. They don’t know about security procedures and risk factors, and if you ask for a picture, they may think it is safe. You, however, as the security professional, the trained and educated one, must think and breath ‘’security’’. You alone are the one whose acts must always take into consideration the client’s and team’s safety.

Many inexperienced agents are misled to believe that since paparazzi are after their clients, their face is all over the media so why not post a picture? Well, the simple answer is, your face may be in those pictures, but you are just a face. A face doesn’t give an ID to that person standing next to your client, however, posting anywhere on the internet or in any type of social media platform absolutely does. So again, you’re putting a name with the face of the person who guards that client and thus presenting possible access to the client or their lives.

And to those who say we shouldn’t criticize someone we don’t know in person, please understand that you are critiqued for everything that potentially shows your professional attitude and performance. “Perception is reality” is more critical than you think. And for something like this, it only takes a misspoken statement in an interview or your personal opinion on social media. You are not necessarily judged if you are a good family person or a good friend. Someone must know you personally to have an opinion on those matters. But when it surrounds work, what you post, how you comment, and your professional behavior will be criticized and this fact spares no one.

In our line of work, we are the ones who must think and prepare for all threats and take needed measures to prevent worst-case scenarios. Depending on who your client is (or was) talking about them doesn’t necessarily cause life-threatening harm, but it can do damage in many other forms, which you as their security (past and present) must always protect them from, keeping them safe at all times. It may also harm anyone who worked along with you. Just think for a moment…If someone is threatening your child, blackmailing you or threatening someone you love, would you still be able to remain quiet, hold the information and not reveal what you know about that client? There are blackmail, extortion, and kidnappings that are never reported in the news. Predators will go after the ‘’weak’’ target…Showing that there are any weaknesses and that client is most likely a candidate.

The companies who have the biggest clients are not known to most of us and they most certainly don’t go by ‘’tacticool’’ logos or brand names. These companies use strict NDAs, and they are critical of how you carry yourself on social media platforms and some will even forbid you from having any significant social media presence. NDAs are there for a good reason, mostly to protect any/all the information you will gain while working for the client. There are many of our colleagues who work for HNW and UHNW individuals and you will never know their names. For example, you’ll never see anyone from some of Forbes Top 100 security teams ever mention where they work or for whom they provide protection services.

Where you work, or who you have worked for doesn’t say who you are as a professional, or how proficient you are. We have seen excellent professionals working for great clients and less than deserving individuals working for them as well. The name of your client or his social/celebrity status is not related to the level of your success by any means. Each detail has its own unique aspects. Consider the actual threat levels, the intricate advances required, the planning and realtime decisions that must be constantly made on the move. It’s NOT about you…Never was, never will be. It’s all about the client and the operational professionalism you and your team provide.

Most of the confidentiality issues come from people who have done celebrity protection. Rarely, if at all, will we see it with anyone who runs corporate security details, or works for foreign dignitaries or politicians. We all probably know a bad professional who said yes to a low paying job just to get that chance and get pictured next to a celebrity, but at the end of the day, you should measure your success by the fact you are still working as an EPO full time, it is your main income, you bring enough money home to your family and you are keeping your client and your team happy and safe.

It is up to us, the trained and educated security professionals, to identify a possible risk and minimize the threat level. Name-dropping our clients or unneeded selfies won’t make it any easier, and it always adds more risks. There are many colleagues, who think it is not a big thing naming or talking about your clients, but that becomes a liability and you yourself then become a liability as well. Tomorrow your work application may be rejected because someone saw how quick you talk publicly about your clients. You will find yourself passed over for another applicant who can remain quiet, over the simple fact that you can’t keep your ego aside. And you will always wonder why they didn’t hire someone like you who has more work experience and more tactical skills. The truth is, there are many companies who do truly care about confidentiality, and they not only see it as an ethical threat but as a very strict part of their professional code of conduct.

Think twice before you name your clients or post that picture on the public… it may very well leave you out of the loop!

Denida Zinxhiria Grow

Founder & CEO

Athena Worldwide LLC

Athena Academy


Executive Protection – Realities of the Industry and the Ugly Truth

I haven’t written in a long time, so I thought to say goodbye to this Year with an old topic. The real world of Executive Protection with all its truths and myths.

Many newcomers in the profession have a completely different idea of what the profession is, based on what they have heard or what Hollywood tells them it is. This lack of “truth” either leaves them disappointed or leaves them vulnerable to making mistakes while on duty.

It is common in our industry to see many of our colleagues posting pictures on the internet social media sites of “selfies” taken in first class airline seats or in the client’s private jet. More selfies show them with their feet up on a suitcase claiming ‘’another flight’’, or posting from 5 and 6 star hotel rooms or from the finer restaurants, or next to a limousine parked next to a jet.

The reality is that the majorities of these pictures are either staged or were taken while not actually working a security detail. I have seen colleagues, ask or even offer to pay  to stand next to a private jet. They put on their best 100 dollar suit, shiny 30 dollar Timex watch and 12 dollar dark sunglasses and “pose” next to someone else’s 10 million dollar jet. And I have seen aircraft tail numbers show up in these photos and for fun, ran the numbers, located the owners, and even tracked the flights.

The reality is anyone can pose anywhere and anytime and make it look like they are working. Anyone can ask a limo driver to take a picture of them next to that limo. When you are in such dire need to brag about your job to others that you put your client’s health and safety at risk, who in our industry would ever work with you or recommend you to others?

If I could only call out the people I know who were on vacations with their families and they post pictures pretending to be on a detail. I even know people who traveled to third world countries to meet their ‘’online’’ girlfriend or boyfriend and they posted pictures as working a detail in those countries.

The reality is, when you work for someone, it is rare to have a first class airline seat next to them on a 6 hour flight. Most clients, no matter how wealthy they are will book you an economy seat. Yes, there are a few clients who will book first class for their CPOs but to qualify to work for these clients you must already be well established in the industry and have a plethora of industry history and references.

The reality is that when you work with a well-trained team, you will work on rotations and schedules that allow for only two things: keeping the client safe and getting to bed to get enough sleep to be able to do it again tomorrow. Anyone who has the time to ‘’enjoy’’ taking pictures has probably too much time on their hands and maybe isn’t working at all.  And if you are working alone, you cannot spare the laps in attention to your client to focus on yourself.

I have been in rotations where after work I was so tired that I didn’t have the energy or interest to call my family. This is usually due to working long shifts alone which is a situation worth discussing in another article.

The reality is when your client travels, they may be working or on vacation but if you travel with them, you are always working. You will always get less sleep than your client. When they finally retire for the evening, you are up another few hours planning and preparing for the next day. When they wake, it might be because you are responsible for waking them, which means you are up a couple of hours before them.

While working, you have to focus on your client’s needs. Finding time to eat and go to the bathroom is not your client’s responsibility or even on their mind. If you want to eat, you have to find your own way to do it quickly. If you need to empty your bladder, you have to leave sight of your client and return quickly. If it is not safe to leave your client, then you choose to either hold it, or make other arrangement. This is hard enough as a male but as a female, it is nearly impossible to improvise. Again, a subject for future articles.

The reality is you will need to find time to eat, sleep, shower, go to the bathroom, write reports, call your family, pay your bills, clean your clothes, charge your equipment batteries, train, stretch, exercise, and accomplish other normal life tasks and all outside of the client’s view.

You will find yourself doing things you wouldn’t do in your personal life, because you have to adapt to your client’s activities. And you will need to be an expert in your client’s extracurricular activities to enable you to not just accompany them but to identify threats to their safety. Riding elephants or horses, scuba diving, skydiving, hunting, mountain biking… And if you know you are not qualified, learn when to partner with or hire your own replacement for the activity.

You will find yourself in presence of heated family conversations and you are asked to take a side.You know its unprofessional to choose a side and you have to find a diplomatic answer within seconds. You will see behaviors and listen to words that will challenge your own personal and professional ethics. And again you will adapt or fail.

You will find yourself in challenging environments too. (I developed asthma working in Mumbai), you may get food or water poisoning, malaria, and even get worms from food.

You will have to work with people who have no training or they have been trained differently than you. Some “professionals” in our industry are great with weapons or driving but have no concept of controlling body odor. They speak 4 languages but can’t drive a car, they can cook any meal out of any cookbook but can’t provide first-aid on an insect bite or gunshot wound.

The reality is that people who come from different cultures and have different perspectives regarding punctuality, performance of their duties, and the common traits of professionalism have no clue that every decision they make from their clothing, language skills, hygiene habits and skill are all measured by the clients who would hire them.

The reality is that true professionals will not let themselves be photographed by others and certainly would never photograph themselves while working. And they will not want to work with those who do.

Professionals will know the difference between ethics and etiquette and follow the rules of each. Doing anything to compromise your client’s business or personal privacy is not just a mistake, it is a catastrophic attack on my industry and my ability to earn a living in it. I will continue to counter these attacks with my articles.

Professionals will know how to dress for any occasion their clients may invite them into and know how to negotiate with the client to avoid unsafe activities and conditions.

Professionals will know how to do one-hundred things in the company of their client that will never be acknowledged or appreciated and a thousand things near their client that will never be seen or known.

The reality is if you seek recognition in this industry for the function you are being paid to perform, you are not a true professional and have no business in the Executive Protection Industry. You will be looked upon as a cancer to those of us who remain silent and invisible while in the company of our clients.


Denida Zinxhiria

Founder & CEO

Athena Worldwide LLC

Athena Academy






Situational Awareness Skill or Instinct?

Many of us in the security and protection industry have heard the term ‘’situational awareness’’, however, few understand its full meaning or the complexities of its components. This may help.

First, to explain the definition of the term situational awareness we will use Endsley’s definition established in 1999:

Situational Awareness is “the perception of the elements in the environment within a volume of time and space, the comprehension of their meaning and the projection of their status in the near future” and is divided into three levels:

Level 1- Perception of the elements in the environment.

Level 2- Comprehension of the current situation.

Level 3- Projection of future status.

Regardless of your profession, it is vital to consider situational awareness as your most valuable instinct. It is an instinct because you are born with it. When the hair on the back of your neck stands up when you hear a dog growling behind you, or you suddenly find yourself surrounded by rain clouds… Instinct. When you turn and throw a stone at the dog to avoid being bitten or run inside the house to keep from getting wet…Skill

How effectively you use your instinct to protect yourself is a skill you must develop to survive in any environment.

I have routinely been asked if I can teach ‘’situational awareness’’. I usually answer this question with a question;

Are you aware of your own ability to apply your knowledge and skill to your surroundings, adapt to changes in the conditions affecting your environment, or recognize when you are not capable of these?

More simply, I can teach the theory of “Situational Awareness” but are you capable of combining and applying what you learn with your own existing natural instinct?

Some people can orient themselves easily to their environment and remain aware of activity affecting it while remaining ready to adapt to changes in it. Others cannot pay attention to the most obvious things around them due to distractions or even denial, or an inability to recognize environmental characteristics which could threaten their security or safety. Cellphones, intense conversation with others, overly noisy environments, darkness, heavy crowds, high crime areas, unstable governments… the list is endless, but all add to an inability to focus your senses on conditions which could mask specific threats.

After many years in the business I am conditioned to think as a security professional, even when not working. Taking my niece to school, jogging, shopping, or traveling on vacation or to work, I study my routes, weather, social and political activity, and even laws or rules which could affect my movement. There is no difference between when I am working and when I am not. There are few times when I completely ‘’shut down’’ or relax. I notice people who might be watching me, those lingering or loitering with no purpose, animal activity or behavior (because they react to things humans can’t hear or see), and I look for changes in weather, know what time it will be getting dark in July versus December and know what time the highway will be jammed with traffic. In addition to these, I always know what time it is. I study which way a door opens, closest exits, whether tables are bolted to the floor in a restaurant, and if I can sit and see the door without being directly in front of it. I look for people’s reactions when the Police walk in and if the girl jogging by my apartment has made more than one pass in the last 20 minutes.

Factors that can negatively affect your situational awareness: 

Focusing too much on one source of information

Such as environmental factors or technology and gadgets.


There is a reason some in our line of work consider routine activities to be as deadly as a bullet. Habits form complacency which can lead to a numbing of the senses.  You must remain alert at all times.

“Burn Out”

Experienced supervisors and team leaders know well that overworking your operatives can be very dangerous for your operation and your clients. An operative who is required to work 16 hours or more will lose focus and energy and attention to details will suffer. Awareness of environmental factors affecting situational awareness as well as reaction times and cognitive thinking will suffer. Personally, I do not allow any of my operatives to work more than 10 hours in a day and insist that they be given the appropriate time to rest.

Psychological factors/Stress/Personal Problems

Any of these can affect your ability to gather and process information. You must know how to identify things which can negatively influence your ability to properly manage stress and emotional challenges.

Physical illness/medication

Being physically ill or in pain, or on medication will affect operational ability and your situational awareness.

Preconceptions and misinterpreting

People tend to try matching information to specific ideas rather than having all the parameters and the whole idea of what is going on. This happens with new practitioners as well as overworked veterans. Misconceptions of the protection industry by Hollywood and inaccurate reporting by the news media are also to blame for preconceptions. Misinterpreting information from your environment will give you false situational awareness, which will lead you to taking incorrect or harmful actions that will put your and your principal’s safety in jeopardy.

Lack of proper training

Basic training is not enough. being repetitively trained in different scenarios will enable you to take the correct actions when a situation/threat occurs in real life. When you are trained in different scenarios, you will be more likely to know what a situation looks like and have an appropriate response to deal with it.

A Situational Awareness checklist

  • Ambiguous information

Do you have information from two or more sources that do not agree?

  • Confusion

Are you uncertain or uneasy about a situation?

  • Primary duties

Are all team members in their respective places and performing their assigned functions?

  • See and avoid

Is there too much heads-down time without looking around? is your vision/hearing occupied by other distractions?

  • Fixation

Are you focused on any one task? Do you know what time it is?

  • Communication

Have you heard or made any vague or incomplete statements?

  • Contradictions

Have you failed to resolve any discrepancies or contradictory information?

  • Orientation

Have you lost your orientation of your current position to exits, safe spaces?

In your effort to bring back the level of your situational awareness you can practice the following:

  • Train yourself with different scenarios in different environments. Use the ‘’what if’’ method so you avoid any surprises.
  • Gather as much information you can. Use all available resources, contacts, tools.
  • Scan your environment always. Don’t focus only on small details but also stay focused on the bigger picture. Each must be considered and evaluated equally.
  • Plan ahead. Study the environment adapt to changes.
  • Do not assume. This leads to misinterpreting information and the situation resulting in incorrect actions.
  • Watch movies or television shows and look for fallacies in the script, make-up, wardrobe, scenery, technical subject matter accuracy and other things to test your attention to detail.

Situational Awareness involves a constant study of all things in your environment that can have an effect on it, including you.


Denida Zinxhiria

Founder & CEO

Athena Worldwide LLC

Athena Academy




The contribution of Body Language in dealing with Terrorism and Crime

By Andreas Venetis

Founder & CEO

Venetis Consulting & Training Services


In 1989, the FBI had arrested a person for espionage against the USA. After a large number of interrogations, the investigators could not get any information about his possible partners. “They tried several times to persuade, by citing his patriotic and humanistic feelings – that he could save many human lives – but they didn’t get any extra information about his partners. At the end of the interrogations, they decided to make a last attempt through the use of body language. “They put names of possible partners on 13-centimetre tabs. In each tab that showed him (total 32 to 33), they asked him to tell them in general what he knows about each individual.

They knew for sure that in the past he had been associated with them professionally and they assumed one of them might have also been his partner in this case of espionage. During the interrogation process, they weren’t paying any significant attention to his verbal answers, since they had not been able to get any information from his words. But, they focused observing his facial expressions.

They observed that while they showed him two specific names, on the tabs, his eyes first opened wide, then through the contractions of the eyelids they diminished, and finally his pupils looked elsewhere as if he felt a threat from these two names. This could be interpreted maybe because they had threatened to kill him if he ever spoke about them. In a subsequent investigation of these two individuals, they admitted their participation in the espionage case. «From the unconscious contractions of the suspect’s eyelids and eyes, which happened as a reflex, independently of his will (through the limbic system, especially the tonsil), led to the elucidation of a national security case for the USA (Navarro, 2007, p. 173)

Οn the contrary, the cerebral cortex plays the basic role in all brain functions, such as memory, attention, perception, thoughts, language, and consciousness helps us consciously check and decide what to say. Eyelid contractions, which cover part of the eyeball, are automatically controlled by the amygdala.

When we see something that interests us, the eyelids extend upward and the eyes open wide; when we do not want to see something or we do not like what we see, the eyelids twist and the eyes “diminish”. When we do not want to see something, our pupils turn elsewhere (sometimes the whole head) or even close our eyes – for example, in the incident of a terrible accident or during a horrible spectacle. All of those become “reflex”, spontaneous and unconscious, coming from the amygdala. An example of amygdala-function, from which someone can get important information, is a case of espionage reported by writer Joe Navarro during his service with the FBI (Navarro, 2007, p. 22)

During the incidents, I faced while I was working as the security director at a Casino, the aversion of gaze was the first thing someone did when I showed him the item he had stolen. There was a series of soothing moves that followed and, at the end, the most obvious movement was the excessive look in the eyes with the palms open, a move that states “I have nothing to hide”, as the suspect was trying to convince me that he had not steal it.

In a case where an object of high value was stolen by a member of the staff (and while there were indications, but not cameras evidence), during my conversation with the suspect, I noticed that she constantly had her fingers braided with each other, which is a classic stress indication, as it will be discussed in the following chapters. She quite often covered her neck area with her hand – a characteristic women’s move when they feel insecure, threatened or stressed, and at the same time she had a great difficulty in breathing, while she was saying: “I didn’t steal it” (all the above-described moves are typical stress indications).

However, her verbal denial was not accompanied at the same time by the negative movement of the head, as it is customary. Instead, she first said “no”, without beckoning at the same time, as it is normally expected; and then, at the end of her verbal denial, she made the negative head move. In short, what she was saying verbally in relation to what her body was saying was asynchronous. To me, this was a strong indication that something wasn’t right. After fifteen (15) minutes of conversation, she admitted that she had stolen it. Stress, whether you are a spy, a thief, or an aspiring assassin, is expressed in a similar way by all people. And this is because we are biological human beings with the same internal organs and biological functions. The only thing that changes is the frequency of the movements, depending on the stress degree someone has, but also on the sex (if one is male or female).

***The article is a small part of my Thesis on ”The contribution of body language in dealing with terrorism and crime: A comparative analysis of international cases” and the picture used for the article is from the incident taken one min before the assassination of the Russian Ambassador Andrei Karlov***

Andreas Venetis


Venetis Consulting & Training Services


Security Awareness for Household Personnel

How many times throughout history has an entire army successfully protected their ruler from repeated assassinations, attacks from foreign armies and attempted coups, only to allow their leader to be killed by a close and trusted aide?

When a decision is made to provide security for a principal, (regardless of who makes the decision), the process eventually involves a professional security “expert” providing an assessment of risk and liability exposure and offering some discussion using impressive terms and references to “concentric rings of security”, (Which by the way is not an effective way to separate risk exposures). After a couple of weeks of planning, interviews, route studies, communications enhancements and team coordination exercises, the new team is ready.

Every contingency in place and every family and household staff member investigated and interviewed, the Principal is safe… Except for the giant hole in the plan that didn’t address the maid’s addiction to gossip or the butler’s gambling habits or the House Manager’s jealousy of anyone who is closer to the Principal that he is. Additionally, the Principal’s wife was never been coached on carrying a smaller handbag, or dressing down when shopping or wearing shoes she could run in and the nanny didn’t have a clue about how to avoid exposure to risks in public or how to identify and use improvised weapons to defend her charge.

Nobody considered the more reasonable expectation of teaching the family and staff to read the environment, recognize potential risks to the Principal or household, avoid the risk and properly communicate the conditions to the security team. The Athena Academy created and hosts the NannyGuards program to address the training needs of the domestic staff. The program is so effective that even Principals and their spouses are attending the classes with members of their staffs.

Think this is too much? Try asking yourself if you are aware of how much of your principal’s information is available to family members, staff and friends, employees, clients, service people and social event attendees.

Valuable and sensitive information about the Principal’s personal life, movement, business related details, finances, health, and various other exposures are all at risk of disclosure by anyone who might benefit from doing so. Even the best security team can’t control all the exposures, but recognizing that a well-trained staff and supportive family can lessen the risk of exposure by recognizing the signs of someone with the means and willingness to take advantage of their knowledge of the Principal.

Another important consideration is that in many cases, the protective team or individual Close Protection Operative is not part of the family and therefore required to live outside the Principal’s home resulting in not only being out of reach but out of earshot of domestic conversation.

Lastly, a maid, butler, cook, nanny, or driver can inadvertently sabotage an otherwise perfect security plan with the click of a mouse or the tap of a cellphone. Social media enables the most innocent or mundane photograph or statement to compromise the Principal’s safety or security.

Photographs can show not only addresses, clothing styles, identifying tattoos, license plates, and trends or habits but through analysis of the image, can identify geo-tag locations and times and dates of photographs. Proper vetting of the staff is only part of the security equation.

There must be training of the staff and even family members specific to risk exposure and risk mitigation. And when setting up your “concentric rings” of security, don’t forget to look in the center of the smallest ring for the first exposure; the Principals themselves.

Denida Zinxhiria

Founder & CEO

John R. Lehman

Vice President

Athena Worldwide LLC

Athena Academy


Hiring Character

As always, I use the material or ‘’fuel’’ for these articles from personal experience in the business or from exposure to others whose experiences add validity to my own views.

In today’s material world, we are judged by three standards:

  • How we look
  • How we act
  • What we say

Because we all judge each other from a distance first, let’s agree that your wardrobe, posture, skin tone and overall physique all play a part in first impressions at a distance. Because we all first distrust before we trust, let’s agree that our actions are noticed first at a distance and as people feel comfortable with our actions, they allow us to move closer. We will revisit this later.

Let’s spend a minute on what we say.

Recently on a security detail I was attached to, a security “professional” on the team was referring to homosexuals using derogatory names. Regardless of your understanding or acceptance of different cultures, let’s revert to our preschool days and remember that “insults hurt”. Because we don’t know who is listening or who might overhear, it is always best to simply keep your non-work related comments to yourself. Negative comments damage more than just feelings.

We are told as we grow up and spend time in society that we should avoid discussing three topics: religion, politics, and sex. Now, we can add to the list, sports, culture, traffic, weather, health, and what time it is. Due to the over-sensitivity to everything by everybody, it is just easier to avoid professional conflict by sticking to communications critical to the task at hand.

We teach these lessons in our academy but not everyone retains the lesson. It is amazing how far you can get with a smile and a nod but people’s nature is to speak. Many people can’t stand silence. What could have been answered with a “yes” or “no” gets answered with a “well…” followed by a lengthy opinion. “He talks to much” is the number one reason a CPO gets fired.

Many times, over the years, I and my colleagues have been asked to take over an operation as damage control. One company had a 7-figure contract in an Arab country. Two of their operatives were put in the spotlight for making inappropriate and insulting comments in the presence of the client’s staff members. This was not reported and was a continued and unchecked behavior until the Principal’s Son overheard the behavior and found out what had been going on for months. The contract was immediately in jeopardy. Luckily, the client/principal was open to resolving the issue by terminating the offenders instead of terminating the contract. We were brought in to address the issue. When auditing the company as part of the resolution process, the HR Director was questioned. The answers he offered as to why the two operators were not fired long ago left me disappointed…’’well they are very good operatives with solid backgrounds both in military and hostile environments’’, ‘’we never had any issues with them before’’… I discovered that the only thing HR ever paid attention to was their resumes, professional experience, and their tactical training background.

After a couple of hours doing my research, I discovered inappropriate posts about the Muslim religion and the Arab culture on their social networking profiles going back two and three years. I presented these to the HR Director. He realized that had he done a thorough background investigation, he would have never placed these two operators with this particular client.

Now back to how you look and how you act. If someone works for you then they represent you. Anything said or done by you, your associates or employees is a direct reflection on your company. And yes, They and you are held accountable for past performance too, on every level.

What qualities are most important to your company’s brand? What performance or personal characteristics are important to you? To your client? To your company’s reputation?

Tactical skillsets, ethics, morals, judgement, performance history, stamina, social skills, the ability to combine all into a single polished operator?

Just because someone has been in the military or worked in “the government” doesn’t mean that they have education and social polish. Remember that in the military, soldiers cannot act or speak as they wish without consequences. In a hostile environment, when seconds count and the wrong move or decision could cause loss of life, good manners and being well-spoken won’t help you. A military officer is disciplined and polished and well-spoken and well-mannered but is not traditionally used to working as a lone operative. A police officer or government agent is used to having an entire agency behind them and a structured environment around them. A Private Military Contractor used to working Personnel Security Details in Iraq may lack the social polish to survive in a suit and tie world, simply because they can’t properly tie a necktie or shop for one.

The corporate security position is no different than any other corporate position. How you talk, behave, and perform your work is extremely important for your profession. Knowledge skill and ability is measured from the interview through retirement. Any failure along the way can result in a hasty termination and a new career. I know people I would trust with my life but would never work with them in an environment where social etiquette was a part of that equation. They can tie a tie, never drink or smoke, they are polite and polished and trustworthy, and they curse like a sailor look a little too long at the opposite sex and are passive-aggressive behind the wheel.

There are people who enter the Protection Industry because it was a natural progression from their previous profession of soldier, Police Officer, or Private Investigator and then there are those who seek the profession from the depths of the fast food industry for the benefits of carrying a weapon, access to celebrities, ability to flex a pretend authority and brag about their Jason Bourne experiences. They post every shirtless gun carrying pose on-line and “Facebook” their every activity. One seeks professionalism as a goal and the other just pollutes the river we drink from.

Whether you are the one hiring or you are being hired to work with others, it is extremely important to know everything about everyone around you. What you see in someone may not be as important as what others have seen in them. An in-depth background check means exactly that. If you are the one looking, look everywhere for everything. And if someone is looking at you, be assured, they are looking everywhere for everything. If it exists, it can be found. My rules: Use a Mentor, Use a Mirror, Use your Mind. Avoid conflict. Avoid being on anyone’s radar. Be forgettable. Don’t try to make friends on the job and don’t discuss work with your friends. Take an oath to yourself and live it for your legacy. Train to perfection and let your paycheck be your judge.

“Bad reputations only take an instant, good ones take a lifetime… Live long”.

Denida Zinxhiria

Founder & CEO

Athena Worldwide LLC

Athena Academy


Covert Protective Details ”The Invisible shield”

For new Close Protection professionals entering this industry or those considering it, a protection detail can be overt, covert or both. How the appropriate protection plan and team is chosen relies on the information known or gathered from interviews with the client as well as conditions affected by culture, political or business climate, the client’s mood, planned activity, local laws, and codes, and even weather.

Many clients feel uncomfortable with highly visible or “overt” protective details. Some may even ask you to be so invisible that they don’t know you are there. Male clients may feel uneasy about a male CPO guarding their female companion or spouse and ask that the big guys maintain their distance and not interact with them. Large-framed protectors may not blend in well at the golf course or mall. A female protector may work better at a corporate function or business luncheon. Once the person is picked as a protector, the client’s wishes must be considered as part of their protection plan.

Another challenge is communications with the client or even your own teammates. Remember that earpieces and cute little coily-cords and bulky radios may not work in some environments. Think about Bourbon Street in New Orleans Louisiana during Mardi-Gras or in Rio Brazil during Carnival or Christmas Eve in Vatican City, Rome Italy. A noisy kids’ birthday party could be just as bad when coupled with nosy 8-year-olds asking who you are so be ready.

How do you blend in with the environment, (and culture), and remain capable of protecting your client?

How do you provide full coverage around your client without the obvious “Diamond” or “Box” formations?

“Blending in” requires knowing your client, environment, surrounding cultural challenges, traffic patterns, local laws, and rules, and yourself. You also need to master smooth calm movements, relax the military posture and bearing and learn how to speak like a normal tourist and less like a Special Forces operator, all while remaining ready to react to a threat with “explosive ability”.

Your appearance can also give you away. Plaid shirts, goatees and plastic sunglasses may make you feel cool and get you noticed by the editor of any popular military supply catalog, but it will also get you noticed by everyone who has ever seen one of those catalogs. Try to avoid tactical clothing, military or police style haircuts, tactical sunglasses and wristwatches and try to wear clothing and accessories that the community you are in would wear. Wear what your client would wear. Cover tattoos, avoid excessive jewelry and bright colors, and black. Boring is best.

What is your reason for being near the client? If you are not a “bodyguard, who are you? What is your back-up story? You can be a reporter doing a human-interest story, an event planner, the client’s “associate”, a personal assistant, a personal trainer, or a personal shopper…. You can even have business cards that back up your story, but have one, and stay in character.

Now that you have your backup story, let’s address some movement issues. As mentioned before, movements must be smooth and calm. A person who acts like they are stressed or hurried will draw attention and just as serious, can telegraph this uneasiness to the client. Don’t mirror your client’s movements and unless you know or feel that their risk exposure is increasing at the present rate or direction of movement, don’t interfere with the client. Unless you must hover over your client, don’t. If you can sit, do it. If you must sit or stand, don’t do it like you are a normal alert and aware security professional. Stay in character. You can pretend to stare at your cellphone screen while focusing on your peripheral vision. You can use earbuds but have the volume down to hear surrounding noises or conversations that otherwise would be missed. You can still wear your sunglasses if everyone else would normally wear them and mask your eye movement, but your goal is to blend into your environment.

Avoiding ‘’mirroring’’ your principal’s movements. You don’t have to sit or stand up as soon as they do. Waiting a few seconds to move is fine when no threat is present. If working on a team, coordinate with others to cover your client’s movement. Team communications here will be critical. Hand, eye, or verbal signals are valuable and must be learned. Knowing your client’s mannerisms will also give you an advantage in reacting to them. Also pay attention to the waiter or others who interact with your client. They will give you clues to what your client may do next. If you see the check coming, be ready to move. If the client gets up to go to the bathroom, be ahead of them.

Finally, and maybe as critical, your attitude must blend in too, so forget about being the “authority” or the “security specialist’’, STAY IN CHARACTER. Be polite and don’t annoy others with your presence. Many people enter this industry to do something meaningful or significant and in their own way may even consciously or unconsciously seek recognition or notoriety. They purposely blow their own cover or even send photos to social media of them working so they can brag about their work. This is more common in the newer and unpolished CPO’s but exists in all areas of the profession. Trying to convince someone with this mindset to remain “invisible” in the crowd is not always easy. Picking the right person for covert protection details is a rare skillset and should be left to an experienced mission planner. If you need to switch out with another CPO to maintain a low-key presence, bury your pride and trust your replacement choice. If choices you make relative to your client’s safety are ever about what is best for you, you are the wrong person for the assignment and the wrong ego for this industry.

Denida Zinxhiria

Founder & CEO

Athena Worldwide LLC

Athena Academy


http://www.athenaworldwide.com http://www.nannyguards.com